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Releases
Give into your impulse with CUPRA’s turbocharged EOFY offers
10/05/2024
The challenger brand from Barcelona, CUPRA, is doubling down on its electrifying Australian growth story with new End of Financial Year (EOFY) offers across its entire range. From 1 May, 2024 through 30 June, 2024* customers can claim:
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CUPRA's Born arrives in Australia already a best seller
8/05/2023
Response to the initial allocation of 400 Borns made available for sale online before Christmas was such that a total 600 and then 700 were allocated by the factory.
Of those some 500 have sold and ordering is now unrestricted. Born - a large, rear-wheel-drive hatchback – is not only the first the first relatively affordable BEV of its type to reach Australia, it has the longest range for the most attainable price: up to 511km* between recharging for $59,990 plus on-road costs.
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Born ready: CUPRA Australia secures more of its breakthrough BEV
13/02/2023
Sydney 13-02-2023 – With almost all of its initial allocation of 400 Born battery electric vehicles sold, CUPRA has secured a further 200 cars for Australian customers to pre-order. Some 35 Borns remain from the first allotment of 400 that went on sale in late December.
Deliveries of CUPRA's halo car begin in April.
On Friday, CUPRA's factory signalled that an additional 200 Borns have been made available. These can be ordered online for delivery from later in 2023.
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PHEV, BEV or ICE? CUPRA aligns pricing of Leon and Born flagship hot hatchbacks for $59,990 plus on-road costs
24/01/2023
CUPRA has negotiated even more competitive pricing for its Leon hot hatchback range effective immediately, as it more aggressively pursues sales volume at a time when competitors are departing the segment.
The flagship Leon VZx will now deliver its acclaimed 221kW 2.0-litre turbo performance with a $1,500 reduction, priced from $59,990 plus on-road costs or a national $63,990 drive-away.
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CUPRA Born records hundreds of orders within weeks of on-sale, taking brand tally beyond 2,000
19/01/2023
After going on-sale to the Australian public just four weeks ago, the CUPRA Born battery electric vehicle (BEV) is pushing towards 350 orders as the sporty Spanish brand moves beyond 2,000 orders for its range.
Following the success of the Leon VZe and Formentor VZe plug-in hybrid electric vehicle (PHEV) models, CUPRA's first BEV has quickly seized the imagination of the local public – as plug-ins begin to define the brand's progressive offerings.
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CUPRA Born arrives with more range than rivals for $59,990 plus on-road costs
20/12/2022
The CUPRA Born is now available to order in Australia as a battery electric vehicle (BEV) with the longest range for the most attainable price: up to 511km* between recharging for $59,990 plus on-road costs.
For its first BEV, this European brand has achieved an electric range and pricetag that both start with a '5' – the Born being the only BEV able to claim this feat.
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Born to be wild – CUPRA rear-drive electric hot hatchback Australian specifications announced
31/10/2022
Unconventional challenger brand CUPRA confirms its first battery electric vehicle, the Born rear-wheel drive hot hatchback, will boast a 511km range* for Australia – with class leading pricing to be announced.
The hotly anticipated next CUPRA has accumulated significant interest in Australia, with the second highest number of registered enquiries behind only the Formentor plug-in hybrid electric vehicle (PHEV) and performance SUV range.
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A star is BORN - Australian production of CUPRA's battery electric car starts in November; on sale early 2023
19/04/2022
CUPRA's revolutionary Born battery electric vehicle will soon be on its way to Australia, the brand's CEO and President Wayne Griffiths confirmed today.
"Last year in Munich I expressed my determination to get the CUPRA Born to Australia as soon as possible," Mr Griffiths said.
Read More >>
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Cupra Born Battery Elecric Car
Cupra Born
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