Sydney, 24-01-2023 – CUPRA has negotiated even more competitive pricing for its Leon hot hatchback range effective immediately, as it more aggressively pursues sales volume at a time when competitors are departing the segment.
The flagship Leon VZx will now deliver its acclaimed 221kW 2.0-litre turbo performance with a $1,500 reduction, priced from $59,990 plus on-road costs or a national $63,990 drive-away.
When orders reopen for the Leon VZe plug-in hybrid electric vehicle (PHEV), it will also be priced from $59,990 plus on-road costs – $500 less. State-specific drive-away prices are $62,990 ACT, $63,990 QLD, $64,990 NSW/SA, $65,490 VIC and $65,990 WA.
The pricing of the Leon VZx and Leon VZe are now aligned with the plus on-road costs price of the sporty, rear-wheel drive Born battery electric vehicle (BEV), providing CUPRA customers with a driver-focused trio – PHEV, BEV or ICE.
The 180kW Leon VZ also moves down by $1,000 to $51,990 plus on-road costs or $56,490 drive-away. The Leon V remains as announced last year, at $43,990 plus on-road costs or $47,990 drive-away, with orders to commence shortly.
CUPRA Australia Director Ben Wilks said: "We have strategically negotiated even sharper pricing for our Leon hot hatchback, because we have seen greater opportunities emerge in that segment as other well-known names depart."
"To secure a 221kW high-performance hatch for under $60,000 before on-road costs in 2023 is a real achievement, as is delivering the unique-in-sement plug-in hybrid hatch with up to 67km* of electric-only range," he added.
"We have negotiated this at a time when price rises are affecting the whole industry including our own SUV range, owing to inflation, supplier cost and transport increases."
The Formentor V crossover is another specification that has been given a price decrease, by $700 to $49,990 plus on-road costs or $54,490 drive-away. The Formentor VZ rises by $1,200 and the Formentor VZe and VZx by $2,000.
The Leather and Power Package for the entire Formentor range rises by $500 and now also includes a 360-degree camera as part of the pack.
The Ateca performance SUV rises by a modest $760.
* Figures according to ADR 81/02 derived from laboratory testing. Factors including but not limited to driving style, road and traffic conditions, environmental influences, vehicle condition and accessories fitted, will in practice in the real world lead to figures which generally differ from those advertised. Advertised figures are meant for comparison amongst vehicles only.
CUPRA is the unconventional challenger brand that brings together emotion, electrification, and performance to inspire the world from Barcelona. Launched in 2018, CUPRA has its corporate headquarters and a racing car workshop in Martorell (Barcelona), in addition to a global network of specialised points of sale.
In 2021, CUPRA maintained its upward trend, tripling sales with 80,000 vehicles delivered, driven by success of the CUPRA Formentor. CUPRA proves that electrification and sportiness are a perfect match, and in 2022 will expand the range of the CUPRA Born, the brand's first 100% electric vehicle, with models with different battery capacities, as well as a more powerful e-Boost version. The CUPRA Tavascan, the brand's second all-electric model will reach the global market in 2024, followed by the brand's first urban electric car, inspired by the CUPRA UrbanRebel concept, in 2025.
CUPRA is FC Barcelona's official automotive and mobility partner, the World Padel Tour's premium sponsor and the official sponsor of the eSports Club Finetwork KOI. Collaborating with brands such as Primavera Sound and De Antonio Yachts, it has created the CUPRA lifestyle universe. The CUPRA Tribe is made up of a team of ambassadors who want to be the driving force of change. Among its members are Olympic gold medallists Adam Peaty, Melvin Richardson and Saúl Craviotto, the German goalkeeper Marc ter Stegen, and Ballon d'Or and Best FIFA Award-winning footballer Alexia Putellas.