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Latest News
Bridgestone develops bespoke Potenza tyres for Maserati's return to supercars: the MC20
29/09/2020
Bridgestone has been selected as the exclusive tyre supplier for the MC20, Maserati's new super sports car.
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Australian Time Attack class champions won over by new Bridgestone Potenza RE-71RS
3/09/2020
Bridgestone's new street-legal semi-slick tyre, the Potenza RE-71RS, has entered the market having already proven its credentials with a 1-2 finish in the Australian Time Attack Club Sprint class at Wakefield Park last month.
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Bridgestone creates thought provoking visualisation of 'four handprints' concept through social content
26/08/2020
Australia's most trusted tyre brand has launched an evocative piece of social media content that highlights just how much contact a car has with the road – merely four handprints worth of tread.
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Bridgestone launches street legal, track warrior Potenza RE-71RS
19/08/2020
Bridgestone has upped the ante on the 'street to track' concept with the introduction of the RE-71RS. The new street legal semi slick promises increased grip levels, improved handling, and better wear life over its predecessor, the RE-71R, while retaining practicality for everyday use.
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Bridgestone brings its groundbreaking ENLITEN Technology to the roads for the first time on key partner Volkswagen's all-electric ID.3
10/07/2020
Bridgestone has collaborated with its long-term partner Volkswagen to bring its groundbreaking lightweight tyre technology to the car manufacturer's new all-electric ID.3 vehicle. The environmentally friendly ENLITEN Technology, which enables tyres to have a super low rolling resistance while requiring less materials to be created,
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Bridgestone Announces Mid-Long Term Business Strategy Framework and Introduces New Global TaglineÂ
8/07/2020
Bridgestone Corporation (Bridgestone) today announced its new Mid-Long Term Business Strategy Framework, which sets forth a forward-looking vision to provide social value and customer value as a sustainable solutions company towards 2050 and beyond.
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Bridgestone teams up with Microsoft to innovate with an intelligent tyre monitoring system for enhanced safety
1/07/2020
Bridgestone, the world's largest tyre and rubber manufacturer, is collaborating with Microsoft to develop a world-first monitoring system for detecting tyre damage issues in real-time. These issues are a serious matter, contributing to some 30% of all car accidents caused by technical failure (1).
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Bridgestone remains Australia's most trusted tyre brand
28/04/2020
Australian motorists have named Bridgestone as 'Australia's Most Trusted Tyre Brand' for the seventh consecutive year in the annual Reader's Digest Most Trusted Brands award.
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Bridgestone named New Zealand's Most Trusted for the fourth straight year
28/04/2020
New Zealand motorists have named Bridgestone as 'New Zealand's Most Trusted Tyre Brand' for the fourth consecutive year in the annual Reader's Digest Most Trusted Brands awards, with the Firestone brand also highly commended.
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Bridgestone Service Centre Thornton named Bridgestone's best truck store
26/02/2020
Newcastle's Bridgestone Service Centre Thornton has been named Australia's best truck store, clinching the title of Commercial Business Retail Dealer of the Year for 2019 in Bridgestone's annual MasterClass awards program.
Read More >>
Bridgestone re-commits to South Australia following recent 80th anniversary milestone
13/02/2020
Leading tyre company, Bridgestone has re-affirmed its commitment to South Australia with the start of construction of a brand new corporate head office in Adelaide.
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West Lakes named Bridgestone's best
2/02/2020
Adelaide's Bridgestone Select West Lakes has been named Australia's best store, clinching the title of National Franchise of the Year for 2019 in Bridgestone's annual MasterClass awards program.
Read More >>
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Bridgestone, Australia's most trusted tyre brand television commercial.
Bridgestone TVC
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Bridgestone has been selected as the exclusive tyre supplier for the MC20, Maserati's new super sports car.
Bridgestone develops bespoke Potenza tyres for Mas...
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