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Latest News
Bridgestone Bolsters the Dueler 4x4 & SUV Range with the Introduction of the All-Terrain A/T 002
12/08/2024
- Dueler A/T 002 joins the Bridgestone premium off-road range as a brand new all-terrain offering, complementing the existing flagship Dueler A/T 697.
- Passenger construction provides best of both worlds between on-road handling and off-road capabilities.
- Introduction of A/T 002 enables flexibility for 4x4 & SUV owners and empower them to utilise the capabilities of their vehicles.
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Bridgestone Partners with Forza Motorsport to present "Bridgestone Rivals: Race to the Top" Gaming Event
12/06/2024
- Bridgestone and Forza Motorsport are partnering to launch the first-ever "Bridgestone Rivals: Race to the Top" virtual gaming competitio
- Competition provides Australian and New Zealand participants with chance to win prizes up to US$1,000 by racing a Lamborghini Huracán STO around the “Hakone Grand Prix Circuit”.
- Bridgestone aims to bring the excitement of motorsport to a wider audience through the accessibility of virtual racing.
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Continued Confidence: Bridgestone Remains Australia & New Zealand’s Most Trusted Tyre Brand
27/05/2024
- Reader’s Digest magazine names Bridgestone ‘Most Trusted Tyre Brand’ in both Australia and New Zealand again in 2024.
- Bridgestone Australia remains the only brand to win the tyres category since it was introduced 11 years ago.
- This year marks the eighth straight victory for Bridgestone New Zealand.
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Bridgestone Showcases Ultra Performance Through Art and Technology
24/04/2024
- Bridgestone utilises Potenza tyres to create four bespoke artwork pieces in the "Master the Art of Ultra Performance" series.
- The campaign, co-created by artists, technologists, precision drivers and motorsport enthusiasts, reimagines traditional tyre performance in beautiful digital art forms.
- The campaign celebrates Bridgestone's legacy of motorsport and performance as well as the Bridgestone E8 Commitment.
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Bridgestone Recognized with Highest Score for Transparency on Climate Change
29/02/2024
Bridgestone Corporation has been recognized for leadership in corporate transparency and performance on climate change by global environmental non-profit CDP, securing a place on its annual ‘A List’ .
Based on data reported through CDP Climate Change 2023 Questionnaire, Bridgestone is one of 346 companies that achieved an ‘A’ - out of over 21,000 companies scored.
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Bridgestone Brings Innovative ENLITEN Technology to Light Commercial Sector with Launch of DURAVIS Van tyre.
13/02/2024
-Bridgestone introduces its most advanced and sustainable van tyre, boasting efficiency and durability.
-Duravis Van sees ENLITEN Technology introduced to the Australian & New Zealand market and is EV ready.
-European design, development and production meets the needs of popular light commercial vehicle customers.
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NZ Motorists and Bridgestone Continue to Empower Leukaemia & Blood Cancer NZ with $50,000 Donation
24/01/2024
-Bridgestone raises $52,605 for Leukaemia & Blood Cancer NZ through annual ‘Drive for a Cure' initiative.
-2023 tally contributed to nearly $250,000 raised for the blood cancer charity.
-Long-term support of Leukaemia & Blood Cancer New Zealand is aligned to the values of the Bridgestone E8 Commitment.
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Bridgestone Select Tyre & Auto Belmont, Bridgestone Service Centre Kyneton and Bridgestone Service Centre Rockhampton share National Honours in 2023 Bridgestone DRIVE Excellence Program
16/01/2024
- Bridgestone Select Tyre & Auto Belmont named National Franchise of the Year in annual DRIVE program.
- Bridgestone Service Centre Kyneton claims title of National Service Centre of the Year.
- National Truck Store of the Year prize won by Bridgestone Service Centre Rockhampton.
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Bridgestone concludes 60th anniversary year of motorsports activities in position to “challenge for excellence” in its next stage.
15/12/2023
- Bridgestone defines sustainable motorsports activities as a “mobile laboratory”, that will further develop ENLITEN® – the base technology for product design, and the “new premium in the EV era”.
- Bridgestone will also evolve its brand into a “sustainable premium brand” that continues to empower each and all to achieve their best and that is essential to the future of mobility.
- Using sustainable global motorsports activities as a starting point, Bridgestone will accelerate its transformation towards realizing its vision of being a sustainable solutions company.
Read More >>
FIA confirms Bridgestone as sole future tire supplier for ABB FIA Formula E World Championship from 2026-2027 season
8/12/2023
Bridgestone Corporation has been named by the FIA at the World Motor Sport Council in Baku as sole future tire supplier for the ABB FIA Formula E World Championship starting in the 2026-2027 season. Bridgestone's selection by the FIA as the sole tire supplier for Formula E, covering seasons 2026-2027 through 2029-2030, will be a cornerstone of the company's sustainable global motorsports strategy.
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Bridgestone Network Claims Double Accolades in Reader’s Digest’s Quality Service Awards
24/11/2023
- Bridgestone store network wins Gold in Reader’s Digest Quality Service Awards in tyre retailer category and Silver in Independent Car Servicing Category.
- Reader’s Digest Quality Service Awards highlight Bridgestone’s commitment to customer service through transparency and expert advice.
- Awards complement Bridgestone’s recognition as Australia’s Most Trusted Tyre Brand and CANSTAR’s Outstanding Customer Service in 2023.
Read More >>
Bridgestone celebrates the winner and the successful debut of ENLITEN® technology in the 2023 Bridgestone World Solar Challenge
30/10/2023
Bridgestone Corporation has celebrated the success of the 2023 Bridgestone World Solar Challenge (BWSC) and the competitive debut of an ENLITEN technology equipped tire. Bridgestone's new ENLITEN tire showed strong performance by supporting Challenger Class Winner Innoptus Solar Team,and Cruiser Class Winner Sunswift Racing.
Bridgestone joined the organizers of the BWSC, the South Australian Motorsport Board (SAMSB), in showcasing the success of the event's winning teams in each class and named the first ever winners of the Bridgestone E8 Commitment award, which celebrates the team that strongly exemplifies the one of the eight values of our corporate commitment, Bridgestone E8 Commitment, in the BWSC award ceremony on 29 October.
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Bridgestone utilised AI to generate four bespoke a...
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Bridgestone Dueler A/T 002 launch.
Bridgestone Bolsters the Dueler 4x4 & SUV Range wi...
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