Sydney, 16-12-2022 – The CUPRA Born is now available to order in Australia as a battery electric vehicle (BEV) with the longest range for the most attainable price: up to 511km* between recharging for $59,990 plus on-road costs.
For its first BEV, this European brand has achieved an electric range and pricetag that both start with a '5' – the Born being the only BEV able to claim this feat.
In states and territories such as NSW and ACT the drive-away price is within $2,500 of that class-leading sum, before region-specific incentives are applied. Where incentives are applicable, the drive-away price could fall below the RRP.
CUPRA has been laser-focused on delivering its rear-wheel drive hot hatchback BEV both with class-leading electric range, the performance and dynamics that local drivers love – and at a competitive price.
Built on a dedicated BEV platform – called MEB – the Born has been raised from the ground up to deliver not only 7.0-second 0-100km/h straight line speed, but most importantly driver engagement through the steering and rear-drive chassis.
This is supported by 19- or 20-inch alloy wheels, optional wide Michelin Pilot Sport 4 tyres, and a high level of standard technology and luxury for the price.
CUPRA Australia Director Ben Wilks said: "We wanted the CUPRA Born to arrive with pricing that bests comparable BEVs, but most importantly is comparable to the hot hatchbacks that Australians love and really engage with."
"To combine a long 500km-plus EV range with instant electric performance, and controllable dynamics through the sharp steering and rear-wheel drive chassis, places the CUPRA Born in an exclusive part of the market.
"From range and pricing, to space and driver satisfaction, the Born will be the most important vehicle that CUPRA launches as it defines class leadership."
The only options for the CUPRA Born are the Interior Package ($2,900), Performance Pack ($2,600) and Premium Metallic, Aurora Blue paint ($475) detailed below.
The CUPRA Born will arrive in March/April 2023 with service plans to be announced.
CUPRA Born - $59,990 plus on-road costs
ACT: $61,990 drive-away
NSW: $62,490 drive-away
QLD: $63,490 drive-away
VIC: $64,990 drive-away
SA: $64,490 drive-away
WA: $66,490 drive-away
Please note that these drive-away prices do not include state and territory based EV Incentives. Customers may access rebates depending on the state or territory they are living in and other eligibility requirements.
Specifications
- 82kWh battery (77kWh useable), with 170kW eBoost, 310Nm
- 511km Range*
- AC: up to 11kW
- DC: up to 170kW Fast Charging
- Mode 3 (32A) Cable
- Metallic Paint (Glacial White, Geyser Silver, Quasar Grey, Rayleigh Red) or Standard Paint (Vapor Grey)
- 385L boot volume
- 19" Black and Copper Typhoon Alloy wheels
- Tyre Pressure Warning System
- 7 Airbags (Front, Side, Curtain, Centre)
- Heated power folding mirrors
- LED Headlamps
- Front Fog Lights integrated into headlamps
- LED Tail lights
- Dusk sensing lights
- Light Assist (Auto High Beam)
- Rear tinted windows
- Rear Roof Spoiler
- 5.3" Digital Cockpit
- 12" Infotainment System with DAB+
- Wireless Phone Charging
- Apple Carplay and Android Auto (wired)
- 2 Front and 2 Rear USB-C ports
- Leather heated multifunction steering wheel and Satellite buttons
- Ambient interior lighting
- SEAQUAL front bucket seats
- Floor mats
- Driving profile selection
- Sports Suspension
- Progressive Steering
- Keyless entry and start
- Alarm System
- Auto dimming rear view mirror
- Dual zone climate control
- Aluminium Pedals
- Adaptive Cruise Control
- Front Assist with Pedestrian and Cyclist Detection
- Lane Assist
- Park Assist
- Side Assist with Rear Traffic Alert and Exit Warning
- Driver Fatigue Monitor
- Pre-Crash Assist
- Rain sensing wipers
- Top View Camera (360 Camera)
Options
Interior Package - $2,900
- Aurora Blue Dinamica Front Bucket Seats
- Heated front seats
- Front seats with 12 way power adjustment and massage function
- 4 Seats (2 Front, 2 Rear)
- Heated washing jets
- Beats premium sound 9 speakers, 395W amplifier, sub-woofer
Performance Package - $2,600
- 475km Range*
- Dynamic Chassis Control
- 20" Firestorm Alloy wheels, Black and Silver
- Wide tyre package – 235mm Michelin Pilot Sport 4
- 4 Seats (2 Front, 2 Rear)
Premium Metallic Paint - $475
CUPRA is the unconventional challenger brand that brings together emotion, electrification, and performance to inspire the world from Barcelona. Launched in 2018, CUPRA has its corporate headquarters and a racing car workshop in Martorell (Barcelona), in addition to a global network of specialised points of sale.
In 2021, CUPRA maintained its upward trend, tripling sales with 80,000 vehicles delivered, driven by success of the CUPRA Formentor. CUPRA proves that electrification and sportiness are a perfect match, and in 2022 will expand the range of the CUPRA Born, the brand's first 100% electric vehicle, with models with different battery capacities, as well as a more powerful e-Boost version. An exclusive, limited edition version of the CUPRA Formentor VZ5 will also be introduced. The CUPRA Tavascan, the brand's second all-electric model will reach the market in 2024, followed by the brand's first urban electric car, inspired by the CUPRA UrbanRebel concept, in 2025.
CUPRA is FC Barcelona's official automotive and mobility partner, the World Padel Tour's premium sponsor and the official sponsor of the eSports Club Finetwork KOI. Collaborating with brands such as Primavera Sound and De Antonio Yachts, it has created the CUPRA lifestyle universe. The CUPRA Tribe is made up of a team of ambassadors who want to be the driving force of change. Among its members are Olympic gold medallists Adam Peaty, Melvin Richardson and Saúl Craviotto, the German goalkeeper Marc ter Stegen, and Ballon d'Or and Best FIFA Award-winning footballer Alexia Putellas.
* Range approved to ADR 81/02 derived from WLTP testing. Factors including but not limited to driving style, road and traffic conditions, environmental influences, vehicle condition and accessories fitted, will in practice in the real world lead to figures which generally differ from those advertised. Advertised figures are meant for comparison amongst vehicles only.