- CUPRA's acclaimed crossover is the official car of both Australian senior national football teams
- Plug-in Hybrid Electric Vehicle versions of the Formentor - and the Leon hatchback
Sydney, 06-10-2022 – CUPRA's acclaimed Formentor crossover car has been named as the official vehicle for both of Australia's senior national football teams, the CommBank Matildas and the Subway Socceroos.
Already the automotive partner of the women's and the men's teams, CUPRA's visually distinctive and performance driven Formentor will be the squads' official car through the forthcoming FIFA World Cup Qatar 2022™ to be held later this year and the FIFA Women's World Cup 2023 Australia & New Zealand™.
Director of CUPRA Australia Ben Wilks said that the challenger brand from Barcelona had moved quickly to establish football connections in its new market. In its home city, CUPRA is automotive partner of FC Barcelona and personal sponsor of its champion goalkeeper Marc ter Stegen and striker Ansu Fati.
"CUPRA was drawn to the never-say-die attitude, the inclusiveness and cosmopolitan values represented by Australia's women and men's national football teams," Mr Wilks said. "So it was decided that the Formentor – the 'most CUPRA' of our Australian introductory range - should be the official vehicle of the CommBank Matildas and the Subway Socceroos."
"We are delighted to unveil the CUPRA Formentor as the official vehicle of the CommBank Matildas and Subway Socceroos," expressed Football Australia Chief Executive Officer, James Johnson.
"CUPRA and Football Australia's national teams are both playing on the global stage, where our brand traits and performance philosophies are aligned, and we look forward delivering results together both on and off the football field for many years to come," Mr Johnson said.
The Formentor is a "crossover" that was conceived, designed and built wholly and solely for CUPRA. Mr Wilks said that the Formentor "comes in four degrees of hotness", two with all-wheel-drive and includes a PHEV that has no immediate rivals.
"Cars don't have to look this captivating to work, but those drawn to CUPRA aren't troubled by mundane considerations," Mr Wilks said. "In addition to the performance capability of all four variants, a CUPRA customer wants the arresting aesthetic of this piece of auto sculpture."
Mr Wilks also announced the 'VZe' PHEV versions of both the Formentor and the Leon hatchback were available via http://www.cupraofficial.com.au/
"It's a sure sign of CUPRA's commitment to this, its newest territory, that having already announced the imminent production of the Born BEV, we have also managed to secure stock of our unique PHEVs, which are in enormous demand by European markets," Mr Wilks said.
"This initial allocation will be reinforced in the New Year."
Leon VZe |
$60,490 RRP |
|
$63,490 DA (ACT) |
|
$64,490 DA (QLD) |
|
$65,490 DA (NSW) |
|
$65,490 DA (SA) |
|
$65,990 DA (VIC) |
|
$66,490 DA (WA) |
Formentor VZe |
$60,990 RRP |
|
$63,990 DA (ACT) |
|
$64,990 DA (QLD) |
|
$65,990 DA (NSW) |
|
$65,990 DA (SA) |
|
$66,490 DA (VIC) |
|
$66,990 DA (WA) |
CUPRA is the unconventional challenger brand that brings together emotion, electrification, and performance to inspire the world from Barcelona. Launched in 2018, CUPRA has its corporate headquarters and a racing car workshop in Martorell (Barcelona), in addition to a global network of specialised points of sale.
In 2021, CUPRA maintained its upward trend, tripling sales with 80,000 vehicles delivered, driven by success of the CUPRA Formentor. CUPRA proves that electrification and sportiness are a perfect match, and in 2022 will expand the range of the CUPRA Born, the brand's first 100% electric vehicle, with models with different battery capacities, as well as a more powerful e-Boost version. An exclusive, limited edition version of the CUPRA Formentor VZ5 will also be introduced. The CUPRA Tavascan, the brand's second all-electric model will reach the market in 2024, followed by the brand's first urban electric car, inspired by the CUPRA UrbanRebel concept, in 2025.
CUPRA is FC Barcelona's official automotive and mobility partner, the World Padel Tour's premium sponsor and the official sponsor of the eSports Club Finetwork KOI. Collaborating with brands such as Primavera Sound and De Antonio Yachts, it has created the CUPRA lifestyle universe. The CUPRA Tribe is made up of a team of ambassadors who want to be the driving force of change. Among its members are Olympic gold medallists Adam Peaty, Melvin Richardson and Saúl Craviotto, the German goalkeeper Marc ter Stegen, and Ballon d'Or and Best FIFA Award-winning footballer Alexia Putellas.