The new PEUGEOT 308 is the latest chapter in a saga that recounts a tireless search for excellence.

This new vehicle is a milestone in the brand's move upmarket, putting forward a cluster of new technology set against an even more assertive style.

Resolutely futuristic, the car offers connectivity enhanced by the Mirror Screen feature and on-board telematics that includes a touchscreen with 3D connected navigation.

The new PEUGEOT 308 incorporates the ground-breaking driving-assistance features recently revealed on the new PEUGEOT 3008 SUV. These new systems firmly place the car at the market's high end.

A more energetic profile

The new PEUGEOT 308 offers streamlined, classy styling. This design spans all three of its finishes: Active, Allure and GTi.

Its build displays well-balanced proportions, with its reduced overhang, the new PEUGEOT 308 continues to provide top-level manoeuvrability. Its lines flowing tightly over the mechanics express sturdiness and dynamism.

At the front end, a wide boot caps a tall radiator grille. Over the entire range, the famous lion takes pride of place at the radiator grille's centre, below the sculpted letters of the brand's name on the upper strip. On all the finishes, the LED lighting signature incorporated into the headlights give the new PEUGEOT 308 a sharp look. New halogen elliptical module headlights are available on the Active finish, Allure and GTi – offer full LED lighting.

Two new bumpers with a keen, dynamic look underline the strong personality of the new PEUGEOT 308: one version designed for the Active and Allure levels of finish, and a second one for the GTi finish. Three generous openings in the lower section ensure that the engine stays cool. Side scoops house the foglamps.

The fuel hatch of the new PEUGEOT 308 has changed: formerly round, it is now rectangular to incorporate the AdBlue® filler hole.

At the rear, the three-claw lighting signature is now constantly turned on. On the hatchback, the headlight protector has been darkened to support the car's dynamic look.

Right from the launch, ten body colours will be available on the new PEUGEOT 308, including a new one: Pyrite Beige, which replaces Aluminium Grey. The emblematic GTi version comes with an exclusive Coupe Franche that marries Magnetic Blue and Perla Nera Black.

A refined cockpit that adds value

Emboldened by its resounding success, the classy interior of the new PEUGEOT 308 has evolved while playing to its strengths:

  • an exclusive driving position with PEUGEOT i-Cockpit® featuring a compact steering wheel and head-up display for novel driving sensations,
  • new shift-and-park-by-wire gearbox control with EAT6,
  • a new touchscreen from where air conditioning and TomTom® 3D navigation can be controlled
  • an uncompromising level of material quality and finish,
  • new trim on Active: Meco Mistral fabric with conventionally shaped seating.

Connectivity and telematics

From the Active level of finish upwards, the new PEUGEOT 308 is equipped with a latest-generation touchscreen. With capacitive sensing, the screen is highly responsive and easy to use, just like most smartphones. Perfectly positioned upon the centre air vents and turned towards the driver, the screen makes information easy to read and its options quick to select.

The new PEUGEOT 308 also offer the Mirror Screen feature. This replicates your smartphone screen on the vehicle's touchscreen so that you can enjoy compatible apps. In our age where the smartphone has become an extension of the self, fluid digital continuity can be enjoyed via the Mirror Screen feature. In terms of safety, the telephone can be placed in the central armrest storage without the user losing use of all their favourite apps. All controls can be activated orally by simply pressing the button at the end of the indicator control. With voice recognition via smartphone (S Voice with Android and Siri with Apple), calls can be made, text messages written, and addresses stated aloud for navigation. This triple play offering is compatible with MirrorLink®, Android Auto™ and Apple CarPlay™ protocols.

Latest-generation driving aids

The new PEUGEOT 308 is equipped with the latest-generation driving aids recently unveiled on the new PEUGEOT 3008.

  • Active lane departure warning system (Allure and GTi)

The active lane departure warning system detects when the car unintentionally crosses lane markings using a camera that recognises continuous and broken lines. If the driver does not notice and the car is going over 80 km/h the system will sound an audio and visual alarm.

For speeds between 65 and 180 km/h, the active lane departure warning system also corrects the trajectory if an accidental lane change is imminent by gradually steering the vehicle back on course. If the driver wants to stick with the initial trajectory, all they have to do is keep pressure on the wheel. The system is automatically deactivated when changing lanes if the driver has turned on their indicators.

The driver can deactivate the system by pushing a button at the left of the steering wheel. The system will turn off once the driver pushes the button for a few seconds. An orange LED light will appear on the button when the system is deactivated.

  • Driver attention warning system

The new PEUGEOT 308 comes as standard with a driving time indicator. Once you've been driving without stopping for over two hours over 65 km/h, a visual and audio alarm will invite you to take a break.

The system also includes a driver attention warning system on Allure and GTi. The car's trajectory is analysed by a camera located above the windscreen. It assesses driver awareness by comparing lane markings with the vehicle's trajectory. Several audio and visual alarm levels may be triggered (for example: "Be careful!" or "Take a break!").

  • Automatic headlamp control (Allure and GTi)

A camera located above the windscreen analyses light sources and automatically switches between full beam and dipped headlamps depending on lighting conditions and traffic. This optimises the use of full beam lights without dazzling other drivers.

  • Speed sign recognition and speed suggestion (Allure and GTi)

The camera above the windscreen recognizes and interprets road signs marking the beginning or end of speed limit zones, and displays the corresponding speed on the instrument panel. The system also obtains speed limit information from the vehicle's navigational maps. Special speed limit indications, such as those that apply to HGVs, are not displayed. Speed suggestion completes this device. The driver can choose to set vehicle speed to the speed detected by the camera by pushing the 'MEM' button on the speed limiter/cruise control.

  • Active blind spot monitoring system (Allure and GTi)

When driving at speeds between 12 and 140 km/h, this system warns the driver if another vehicle is in a blind spot, should its presence potentially pose a danger.

An indicator lights up on the corresponding door mirror as soon as another vehicle such as a car, lorry or two-wheeled vehicle is detected.

This system works in sync with the active lane departure warning system. If the driver begins to cross a lane marking with the intent to change lanes while the turn signals are on, and a vehicle is detected in the relevant blind spot, the door mirror warning indicator will light up and the lane departure system will attempt to correct the vehicle's trajectory to avoid a collision.

  • Park Assist (Allure and GTi)

Ultrasonic sensors on the sides of the vehicle allow Park Assist to play a more active role in parking :
first, sensors on both front and rear bumpers detect a parking space big enough to accommodate the vehicle, then, Park Assist automatically steers the vehicle into the spot.

The driver manages acceleration, braking, gear changes, and the clutch (manual gearbox). With the EAT8 gearbox, the driver only deals with braking. While the vehicle is entering or leaving a parking spot, Park Assist provides the driver with visual and audible cues and information to guarantee safety. The driver may take control of the steering process at any time by grabbing the steering wheel. Park Assist manages parallel and perpendicular parking.

308 GTi by PEUGEOT SPORT: sporting prowess without compromise

The new PEUGEOT 308 GTi delivers ultimate driving sensations without sacrificing its efficiency or passenger comfort.

Boasting all the stylish evolutions of the new PEUGEOT 308, the GTi version transpires sportiness and exclusivity without ever being ostentatious: lowered chassis by 11mm, a completely new front and rear. The interior is equally sporty comprising special bucket seats and steering wheel.

Powered by the ultimate THP S&S 270 engine (200kW), it demonstrates real prowess by emitting only 139g CO2 per km, consuming only 6.0L per 100km. With an excellent power-to-weight ratio of 4.46kg per hp, the new PEUGEOT 308 GTi goes from 0 to 100km/h in only 6 seconds and takes only 25.3 seconds to travel 1000m from a standstill position.

The new PEUGEOT 308 GTi is equipped with a limited-slip Torsen® differential and 19" Carbone19 wheel rims with Michelin Pilot Super Sport tires. Fitted with 380mm front brake discs, red-painted calipers branded PEUGEOT SPORT, and 268mm rear brake discs.

Exclusive new PEUGEOT 308 GTi 270, the new "Coupe Franche" option is available with the Magnetic blue and Perla Nera combination.

The new PEUGEOT 308 and PEUGEOT 308 SW are produced by the Sochaux factory in France.

AUSTRALIAN PRICE RRP

Active Petrol EAT6 6 speed Auto $26,990
Allure Petrol EAT6 6 speed Auto $31,990
Allure Diesel EAT6 6 speed Auto $35,990
Allure Touring Diesel EAT6 speed Auto $37,990
GTi Petrol 6 Speed Manual $45,990