- 4million test kms
- 116 patents filed in the development of the new 308
- 15,000hours of endurance tests to meet the target of "new after 3 years/60,000km''
- 140kg lighter than its predecessor enhancing agility and performance
- 70kg attributed to the new EMP2 (Efficient Modular Platform 2)
- 3kg saved by a world-first tailgate formed from composite thermoplastic
- 4.25metres in length, just 1.46 metres high and 1.80 metres wide(excluding mirrors)
- 31LEDs feature in eachFull LED headlight
- 9.7" colour touch screen controls central functions
- 351x 329mm is the size of the compact steering wheel for handling agility
- 863and 770mm front and rear overhangs and a 2.62 metre wheelbase
- 435-litre boot volume extends to 1274-litresutilising all of the interior space
- 0.28Cd foran excellent aerodynamic shape performance
- 96kW 1.2-litre 3-cylinderpetrol models
- 110kW Blue HDi
- 110kW e-THP
- 133kW Blue HDi (GT)
- 151kW e-THP(GT)
- 99.9% elimination of diesel particulates with FAP
- 10.4mturning circle between kerbs for benchmark manoeuvrability
- 120% more test cycles than the previous generation 308
- 150 more hours of braking noise/vibration testing
- 400 people worked on the 308 over 4.5 years
THE ALL-NEW PEUGEOT 308 HIGHLIGHTS
- European Car of the Year
- First Peugeot to be built on the Efficient Modular Platform 2
- 4milliontest kilometres
- Up to 140kg lighter than the outgoing model
- ExcellentCO2emissions
- New BlueHDi technology reduces NOX by 90% and particulates by 99.9%
- With a length of 4.25m, the new 308 is the most compact hatchback of the segment
- Full LED headlights area world first
- Driver Assistance Pack: combines dynamic cruise control ,emergency collision alert system and emergency collision braking system
- World first: tailgate formed by using a composite thermoplastic material
- Five-Star Euro NCAP –Scored five stars in all four categories
- Five model grades –Access, Active, Allure, Allure Premium and GT
PEUGEOT designers and engineers have designed an audacious, intuitive and modern hatchback with a pure and sleek design. Utilising the accomplished EMP2 (Efficient Modular Platform 2), the new PEUGEOT 308 has compact dimensions (4.25m) and a reduced weight compared to its predecessor of 140kg. Its driving experience is unprecedented and its all-round performance representsa record leading position in the market sector.
With a refined interior with innovative instrumentation and controls, the all new PEUGEOT i-Cockpit provides new driving sensations. Its high level of quality is the result of a very ambitious specification, which aims to place the car among the very best, and embodies the aspiration of the marque's plans to move upmarket.
Target market
Customers are mainly couples, not necessarily with children at home. They like hatchbacks and are clearly aware of evolving technology and the environment. They like motoring and are especially looking for high quality products.
To win over new customers, the new PEUGEOT 308 is positioned as a strong and different alternative with a design focused on four key themes: efficiency, design, driving experience and quality.
MAJOR AWARDS
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European Car of the Year 2014
On 3 March 2014, at the 84th Geneva Motor Show the all-new PEUGEOT 308 was crowned with the prestigious title of 2014 "Car of the Year", awarded by a jury of 58 journalists representing 22 European countries. This award is also valid for the all-new 308 Touring. The all-new 308 is the 4th PEUGEOT model to be distinguished by the "Car of the Year" award. It comes after the 307 (2002), the 405 (1988) and the 504 (1969).
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5 Star Euro NCAP
The all-new PEUGEOT 308 has been awarded the maximum score of 5 stars in the Euro NCAP tests. With individual scores of 5 stars in all 4 categories (adult protection, child protection, pedestrian protection and safety assist)
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Most Beautiful Interior of 2013
At the29th annual Festival Automobile International, held at the Hôtel des Invalides
in Paris from January 29 to February 2, 2014, the all-new Peugeot 308 captured the prize for "Most Beautiful Interior of the Year."
Other Awards
- 2014 Car of the Year in Croatia
- 2014 "Car of the year" in Switzerland
- 2014 Car of the Year in Slovakia
- 2014 First Prize in Argus: Compact and Family Cars Category
AN EFFICIENT MODERN DESIGN
A space-efficient hatchback, in step with customer expectations
The efficiency of the all-new PEUGEOT 308 is driven by the inspiration to greatly reduceweight while retaining a modern and spacious interior design that has apassenger compartment and aparticularly large boot completely in line with customerexpectations.
The new PEUGEOT 308 is lower, with a height of 1.46m and wider,with a width of 1.80m(excluding mirrors) . The front and rear overhangs have been reduced, due to the new EMP2 platform which makes it possible to place the wheels nearer to the 'four corners'. These dimensions define a resolutely dynamic posture promising a spacious interior.
The 435-litre boot volumeis one of the largest in the segment. The low loading sill and the wide opening make loading the rectangular and accommodating space easy.
A DESIGN GUIDED BY QUALITY
Ambitious quality
The new PEUGEOT 308 is the embodiment of the range enhancement process started several years ago by the marque. A high-qualityimperative was expressed at all levels: design, choice of materials, assembly of components, soundproofing and durability. Theaim? The all-new 308 has been built to look and feel like new after three years.
The new PEUGEOT 308 successfully passed numerous tests of quality on use:
- Brand new platform (shared with Grand C4 Picasso)
- 200 prototypes
- 4million km testing
- 2,500 hours of tests on the 4-ram vibration and climate test bed
- 250,000 cycles of air conditioning tested
- 15,000 hours of endurance tests to meet the target of ``new after 3 years/60,000km''
- 120% more test cycles than the current generation 308
- 150 more hours of braking noise/vibration testing
- 400 people worked on the 308 over 4.5 years
- Efficient Modular Platform2: 80% high tensile steel –70kg lighter
- Laser welding / hydro forming / hot stamping
- Interior surfaces treated with new anti-static agents to reduce dust build up
- Materials have been chosen for maximum resilience to sunlight damage and scratching
- Leather on steering wheel applied in a new way to maintain shape and quality
- Paintwork features anti-scratch lacquer
- Rear lights made of new plastic so less likely to break in a rear impact and if they do are less likely to damage the surrounding bodywork
- More than fourmillion presses on the touch screen without a failure
A TWO-STAGE LAUNCH IN AUSTRALIA
Like Europe, the 308 willbe launchedin two phases:
Phase One: On sale October26, 2014
HATCH
Access
Engine: 96kW e-THP ('Stop & Start')
Transmission: 6-Speed Manual/ 6-Speed Automatic
Active
Engine: 96kW e-THP ('Stop & Start')
Transmission: 6-Speed Automatic
Allure
Engine: 96kW e-THP ('Stop & Start')
Transmission: 6-Speed Automatic
Allure
Engine: 110kW BlueHDi ('Stop & Start')
Transmission: 6 -Speed Automatic
TOURING
Allure
Engine: 110kW BlueHDi ('Stop & Start')
Transmission: 6 -Speed Automatic
Phase Two:On sale March, 2015
HATCH
Allure
Engine: 110kW e-THP('Stop & Start')
Transmission: 6 -Speed Automatic
Allure Premium
Engine: 110kW e-THP('Stop & Start')
Transmission: 6 -Speed Automatic
GT
Engine: 151kW e-THP('Stop & Start')
Transmission: 6 -Speed Manual
GT
Engine: 133kW BlueHDi('Stop & Start')
Transmission: 6 -Speed Automatic
TOURING
Allure
Engine: 110kW e-THP('Stop & Start')
Transmission: 6 -Speed Automatic
A COMPLETE RANGE OF HIGH-TECHENGINES WITH OUTSTANDING CO2 EMISSIONS
Latest generation petrol and diesel engines equip the new PEUGEOT 308 from its launch: 3-cylinder e-THP petrol engine, BlueHDi versionsand followed shortly after by the THP engine 'family' (International Engine of the Year 2013).
In Australia,the all-new 308 will initially come with a choice of two engines and two gearboxes –a six-speed manual or a six-speed automatic.
1. 96kWe-THP three cylinder petrol engine that produces 96kW of power and 230Nm of torque
2. 110kW BlueHDi four cylinder turbo diesel engine with 110kW of powerand 370Nm of torque
From March 2015 the all-new308 will add three more engine choices:
1. 110kWe-THP turbo four cylinderpetrol engine that produces 110kW of power and 240Nm of torque
2. 151kW e-THP turbo four cylinder petrol thatproduces 151kWof power and 285Nm of torque and;
3. 133kW Blue HDi four cylinderturbo diesel engine with 133kW of power and 400Nm of torque
EB2–1.2T
DV6-Diesel
EP6CDT–1.6T
The new generation six-speed automatic gearboxoffered (supplied by Aisin) guarantee a high level of driving pleasure with rapid gear changes and improved economy. The difference in terms of emissions of CO2compared to a manual gearbox isonly10g/km.
BlueHDi after-treatment system
The all-new 308 is the first PEUGEOT model with the new BlueHDi engine which complies with the Euro 6 standard. This BlueHDi engine is able to achieve the new standard by reducing NOx emissions (by 90%) while cutting CO2emissions through a new Selective Catalytic Reduction (SCR) system.
The system eliminates carbon monoxide (CO), unburned hydrocarbons (HC) nitrogen oxides (NOx) and particulates using a three step system:
1. The first step occurs in the oxidation catalyst where HC and CO are converted into water (H.O) and carbon dioxide (CO2).
2. The second step occurs in the SCR catalyst where NOx is transformed into water and nitrogen by the introduction of a new fluid called "AdBlue".
3. In the third step the Diesel Particulate Filter reduces the particulate number by 99.9%. This system is efficient from the engine warm-up phaseand remains operational when driving in the city. Thisincreases engine performance, through a higher compression ratio, and reduces fuel consumption and CO2emissions by an additional 2% to 4%.
1.2 litre e-THPPureTech engine
The all-new 308 is the first vehicle to use the new three cylinder 1.2 litre 96kW e-THP PureTech engine. With a peak torque of 230Nm, the engine provides drivability and performance while also reducing fuel consumption and CO2emissions (25% less than the engine it replaces).
Some of the technology incorporated into the engine includes:
. 4 valves per cylinder, direct injection and a high-pressure turbo
. Stop & Start technology
. Reduced mechanical losses through friction
. Optimised weight
. Latest electronics
. Controlled noise and vibration
EFFICIENT MODULAR PLATFORM 2
The all-new 308 is built off PSA's new generation scalable platform:
. A new generation modular platform for future vehicles in C andD segments (50% of PSA's future modelswill be underpinned by EMP2)
. A single platform on which very different body styles can be developed: hatch, touring, coupé, cabriolet, MPV and SUV
. Efficient technologies to reduce CO2 emissions by 22%: Stop & Start, Selective Catalytic Reduction for Euro 6 engines, electric power steering, ultra-low rolling resistance tyres
. New styling trends for modern and attractive vehicles: large wheels, wheels at the corners, low bonnet and low driving position.
. Driving pleasure and comfort: dynamism, easy handling and new equipment (driving assistance systems).
. Quality, safety and reliability strengthened.
. More than 400 people worked for 4.5years with PSA filing 116 patent applications during its development.
The reduction in weight contributed by the new EMP2 platform
The EMP2 platform was the starting point to lighten the all-new PEUGEOT 308 by 140kg. In fact, 70kg is contributed to the platform alongas follows:
. 27kgsaved due to the use of innovative steels, composites and aluminium. The very high and ultra-high strength steels form 76% of the platform. The spare wheel floor is made entirely of composite materials and aluminium has been used on numerous components (front beam, rear beam, handbrakelever, etc.)
. 10kgsavedby using innovative assembly processes: 12 metres of laser welding, use of hot stamping and variable thickness lamination, hydroforming of the deformable rear crossmember.
. 33kgeliminated due to the design. Interface parts between the body and the engine or the suspension and wheels have been optimised and simplified. Modules such as the fuel tank have been lightened (the reduced size is linked with reduced consumption). Others are available in variants which permit
selection of themost appropriate module for the performance to avoid fitting needless excess weight. The power steering electric motors, for example, are available with three different levels of power.
A reduction of 140kg and innovative choices for a virtuous design
A further 70kg was saved in addition to the reduction obtained through use of the platform. The weight of each component has been optimised while leaving its level of performance intact. The front wings and the bonnet are constructed inaluminium. This technological choice is usually reserved for premium vehicles.
The use of high strength steel, innovative materials and the redesigning of components have resulted in a reduction of 9kg.
As a world first,the tailgate is formed using a composite material called Thermoplastic. This both light and rigid material reduces the weight of the tailgate by 3kg.
The door strengtheners are in high strength steel, saving 15kg. The front and rear seat frames have been redesigned reducing their weight by 14kg.
Redesigned and lightened suspension and wheels
The driving experience of the new 308 is based on PEUGEOT's expertise in the area of suspension and wheel design, and again on the qualities of the newEMP2 platform. Of the116 patents filed, many address aspects to the design of the suspension and wheels.
The new platform brings new suspension (Pseudo McPherson at the front and deformable crossmember at the rear). The weight of the suspensionhas been reduced thanks to the introduction of aluminium (subframe, brake calipers, etc.), Cobrapresse forged aluminium (front suspensionwishbones) or new technologies: hollow anti-roll bar, rear crossmember with thin wall in ultra or very high strength steel. A flow turning process has been used to reduce the weight of the 15" and 16" inch wheels by reducing the thickness of the sheet metal on the wheel rims.
State-of-the-art aerodynamic design to enhance economy
The new PEUGEOT 308 benefits from a design with an excellent aerodynamic shape and detailing. With a Cd of 0.28and a CdA of 0.63m., it is among the best of hatchbacks in the segment. The controlled air inlets and the aero-screensunder the body of the EMP2 platform form an integrated flat underside, greatly contributing to this aero performance, despite the challenges for this type of body shape. The aerodynamic properties, like the effect of weight, are key factors for reducing the vehicle's environmental footprint.