- Journey of Discovery takes centre stage: Land Rover celebrates
the historic 50-day 10,000 mile marathon expedition from Birmingham
to Beijing this year
Land Rover will be using the Goodwood Festival of Speed to
celebrate the conclusion of the Journey of Discovery.
The 1,000,000th Land Rover Discovery was produced at JLR's
Solihull plant earlier this year and to celebrate the milestone,
this special vehicle undertook a 50-day, 10,000-mile crosscontinent
expedition.
The journey from Birmingham, UK to Beijing, China, aimed to
raise £1,000,000 for Land Rover's Global Humanitarian
Partner, the International Federation of Red Cross and Red Crescent
Societies (IFRC).
Discovery has picked up more than 200 awards around the world
and last year saw record sales of almost 45,000 units across 170
worldwide markets. It also stands as an excellent example of UK
design, engineering and manufacturing, with 83 per cent of
production being exported from its West Midlands manufacturing
base.
The Land Rover Discovery 4 is one of the world's most practical
vehicles - it can seat seven passengers, has a load space volume of
up to 2,500 litres and is packed with technology including Land
Rover's award-winning Terrain Response System, which adapts the
vehicle to respond to differing terrains and driving conditions
including snow and sand.
The success of the Discovery alongside other Land Rover models
has helped to create a positive momentum at the company's Solihull
operations. The facility now employs around 6,000 people following
a recruitment drive launched six month ago, boosting the workforce
by 20% to support its expansion plans.
Jeremy Hicks, Managing Director of Jaguar Land Rover UK, said:
"The Goodwood Festival of Speed is a unique event that gives us a
great opportunity to celebrate the achievements of Discovery 4.
"We are particularly proud of our role in British manufacturing
and this is reflected in our new festival stand, which gives a
flavour of our Solihull production. Land Rover is a longestablished
supporter of the Festival of Speed and we are pleased to be adding
to the special character of the occasion."
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