JAGUAR PLANS TO TAKE OVER ICONIC LONDON LOCATIONS WITH SPECIAL LIVE PERFORMANCES AND EXHILARATING STUNTS TO LAUNCH THE NEW JAGUAR XE
#FEELXE

On the evening of the 8 September, Jaguar will hold two special events in London to mark the unveiling of the new Jaguar XE, a true driver's car; one that redefines the concept of the mid-size sports saloon.

Jaguar will bring levels of innovation never seen before in this segment - with its lightweight construction expertise and sophisticated chassis technology in addition to the new family of Ingenium engines - all designed, engineered and manufactured in the UK.

Built around an all-new, aluminium-intensive architecture, the XE combines thrilling performance, agile handling and precise, responsive steering, with outstanding levels of refinement and fuel efficiency.

EVENT 1 - EARLS COURT - World Premiere of the Jaguar XE

Jaguar will reveal the XE S Derivative only. The full XE range will be revealed at Paris Motor Show press conference on 02 October at 14:00 CET.

The Earls Court show will be narrated by actor John Hannah and feature special performances from artists including Emeli Sandé, The Kaiser Chiefs and Eliza Doolittle.

This event will be streamed live on www.jaguar.com from 19:15 - 20:45 UK Time. The webcast is available on the following link: http://iframe.ggwebcast.com/tvc/jaguar/feelxe/

EVENT 2 - EMELI SANDE Live Performance - 21:30 - 22:15

The second event is a live 45 minute performance by Emeli Sandé at a secret location for 200 VIP guests. Emeli will debut her Jaguar FEEL XE song - a newly written track inspired by the public via social media. The new Jaguar XE will be revealed as part of the event and onlookers will be treated to an audio-visual spectacle during the FEEL XE track performance.

This event will be streamed live on www.jaguar.com from 21:30 - 22:15 UK Time. The webcast is available on the following link: http://iframe.ggwebcast.com/tvc/jaguar/feelxe/

Live content updates from both events will be posted to the Jaguar Newsroom during the evening:

See www.media.jaguar.com for all words, still photography and video files.
For high resolution video files visit www.broadcast.jaguarlandrover.com

Content will include words, images, B-roll, online and social media video edits of the following:

  • Earls Court Red Carpet arrivals and interviews - from 18:30 UK Time
  • Jaguar XE Reveal images and Product details - Embargo 20:15 UK Time
  • Earls Court performance highlights
  • Emeli Sande live performance highlights

SATELLITE COORDINATES AND TIMES

The global Jaguar XE Reveal B-Roll will be distributed:

Date: Tues 9 Sept
Feed 1: 04:00 UK time [03:00GMT]
Feed 2: 08:00 UK time [07:00GMT]

ASSETS AVAILABLE NOW

Film and still images

The new Jaguar XE has started its journey to London from Jaguar Land Rover's state-of-the-art manufacturing facility in Solihull - supported by the legendary best of British Royal Air Force Red Arrows Acrobatic Team.

FOR FURTHER INFORMATION

Mark Eedle | Brand Manager Australia
E: meedle@jaguar.com | T: 02 9020 1501

Bethany Allsopp | Marketing and Public Affairs Specialist Australia
E: ballsopp@jaguar.com | T: 02 9020 1425