Whilst a relatively new brand in Australia and New Zealand, the SUV specialist HAVAL is making in-roads on the world stage when it comes to brand value. Brand Finance, a global leader in brand valuation recently released two reports show HAVAL is moving up the ladder, fast.
MOST VALUABLE CHINESE AUTO BRAND
According to Brand Finance's Auto 100 study, HAVAL is the most valuable Chinese auto brand and is ranked 16th as the most valuable auto brand in the world. Last year HAVAL was in 29th position.
It may come as a surprise that the HAVAL brand is now worth more than iconic brands such as Ferrari, Tesla, Kia, Mazda and Mitsubishi. Interestingly, HAVAL is just behind Hyundai (13th place), Lexus (14th) and Subaru (15th).
Click for the full report Brand finance Auto 100
A GLOBAL 500 BRAND
HAVAL's also entered Brand Finance's Global 500 2018 for the first time. This study ranks the world's top 500 brands according to their brand value index which is a combination of marketing investment, stakeholder equity and business performance.
HAVAL joined the Global 500 at number 249 and was the highest ranking Chinese automotive company.
Click for the full report Brand Finance Global 500
"HAVAL is already more valuable than many established automotive brands and the entry into the Global 500 confirms that the HAVAL brand is moving and moving fast" said Bill Soo National Marketing Manager for HAVAL ANZ.
About HAVAL
HAVAL – part of the GWM Group – is China's largest SUV and pickup truck manufacturer with more than four million vehicles sold globally under 4 brands: Great Wall, HAVAL, Wey and Ora. With six global R&D centres, the GWM Group is committed to advanced cost-competitive technologies for all sustainable energy including Fuel Cell, EV and PHEV worldwide. The HAVAL H6 was the world's 6th best-selling SUV in 2017 (Source: Focus2Move.com)