- Audi R8 Blink Experience secures Bronze award at Spikes Asia
- Spikes Asia is the leading advertising and marketing award for Asia Pacific region
- Campaign recognises key innovation brand values
Sydney, October 12, 2016 –The Audi R8 Blink Experience, an innovative interactive online concept used to launch the all-new Audi R8 earlier this year, has been presented with a coveted Bronze Award at Spikes Asia.
The premier advertising and marketing award show for the Asia-Pacific region, Spikes Asia attracts more than 5000 entries, showcasing some of the world's best advertising work across all media categories.
"As a company driven by technology and innovation, we are always keen to push the boundaries and explore new ways to market our vehicles," Audi Australia's General Manager of Marketing Kevin Goult said.
"With the Audi R8 Blink experience, we've done just that. We created a whole new way to look at the concept of high performance, in a manner that truly represents the brand's values of progressives and sophistication."
Produced by digital agency, Holler, the award-winning entry features exhilarating footage of the all-new Audi R8 sprinting down an airstrip. By measuring the number of times viewers blink through their webcams, the Audi website is able to measure each user's individual blink count, and provide a precise calculation of just how much of the drive that person would have missed simply by blinking.
As the judges clearly recognised, it's an approach as simple as it is original, and a unique way to convey to supercar enthusiasts how it might feel to drive the fastest car ever released by Audi.
To experience the all-new Audi R8 for yourself, simply visit audir8.com.au
CREDITS
| Cyril Louis |
Holler Australia |
Creative Director |
| Long Truong |
Holler Australia |
Art Director |
| Jonathan Shannon |
Holler Australia |
Copywriter |
| Drew Kilpatrick |
Holler Australia |
Designer |
| Andre Venancio |
Holler Australia |
Creative Technologist |
| Mike Hazell |
Holler Australia |
Technical Lead |
| Kiyo Nishimura |
Holler Australia |
Senior Front End Developer |
| Sesh Varigonda |
Holler Australia |
Back End Developer |
| Vlad Mehakovic |
Holler Australia |
Head of CX |
| Matteo Grand |
Holler Australia |
UX Architect |
| Michael Griffiths |
Holler Australia |
Executive Producer |
| Mike Montgomery |
Holler Australia |
Producer |
The Audi Group
The Audi Group, with its brands Audi, Ducati and Lamborghini, is one of the most successful manufacturers of automobiles and motorcycles in the premium segment. It is present in more than 100 markets worldwide and produces at 16 locations in twelve countries. In the second half of 2016, Audi will start production of the Q5 in San José Chiapa (Mexico). 100-percent subsidiaries of AUDI AG include quattro GmbH (Neckarsulm), Automobili Lamborghini S.p.A. (Sant'Agata Bolognese, Italy) and Ducati Motor Holding S.p.A. (Bologna, Italy).
In 2015, the Audi Group delivered to customers approximately 1.8 million automobiles of the Audi brand, 3,245 sports cars of the Lamborghini brand and about 54,800 motorcycles of the Ducati brand. In the 2014 financial year, AUDI AG achieved total revenue of €53.8 billion and an operating profit of €5.15 billion. At present, approximately 85,000 people work for the company all over the world, about 60,000 of them in Germany. Audi focuses on new products and sustainable technologies for the future of mobility.