• Lower pricing and high-level standard features make A4 Ambition a compelling proposition
• New A4 S line model range deliver sporty looks and dynamic performance
• New line-up to drive further sales growth for the Audi A4 quattro range, currently up 56.7 percent YTD, compared to 2013

"Our Audi A4 quattro models are popular with Australian customers for their outstanding driveability, and for the confidence they inspire in inclement weather," said Kevin Goult, General Manager Marketing for Audi Australia.

"We want to deliver the right model for our customers at an attainable price, but with all of the standard features that they expect in an Audi A4. With the new Ambition quattro models, we have delivered a compelling proposition for luxury sedan buyers.

"The new A4 Ambition quattro entry price is also well positioned for customers considering an A3 Sedan, but who prefer a slightly larger vehicle. Many customers have already shown interest in this idea, and so we have recognised this and are now delighted to offer this very attractive model," said Mr Goult.

The A4 Ambition quattro is available with the powerful 2.0 TFSI petrol engine in both Sedan and Avant body styles, while the highly efficient 2.0 TDI is available only with the Sedan. The 2.0 TFSI engine is available with a six-speed manual transmission or a seven-speed S tronic dual-clutch transmission, while the 2.0 TDI engine is only available with the latter.

The 2.0 TFSI engine produces a spirited 165kW/350Nm, returning frugal efficiency figures of 6.7 litres per 100km (Sedan). The 2.0 TDI engine develops 130kW/380Nm, with even more impressive fuel efficiency, sipping just 5.3 litres per 100km (Sedan). Acceleration performance for both the 2.0 TFSI and 2.0 TDI models is stirring, at 6.4 and 7.9secs respectively (Sedan).

Standard equipment highlights for A4 Ambition quattro models include MMI Navigation plus with live traffic updates (and 20 GB hard drive and 2 x SD card slots), 18-inch alloy wheels, Xenon headlights with LED daytime running lights and LED rear lights, along with Sports steering wheel fitted with shift paddles. In addition, 3-zone climate control air-conditioning and leather-appointed upholstery are both standard.

In addition, the S line quattro models offer the same standard features as the Ambition models, plus additional equipment. Highlights include:

• S line exterior package
• 18-inch Audi exclusive alloy wheels in 5-twin-spoke design
• Sports front seats
• Parking system plus with rear view camera
• Convenience key
• Audi sound system (10 speakers, subwoofer, 6-channel amplifier, 180w output)

Audi A4 quattro models
*Manufacturer List Pricing (MLP) - excludes dealer delivery and government statutory charges
Sedan
A4 2.0 TFSI Ambition quattro manual 165 kW $57,100
A4 2.0 TFSI Ambition quattro S tronic 165kW $59,900
A4 2.0 TDI Ambition quattro S tronic 130kW $59,900
A4 2.0 TFSI S line quattro manual 165kW $65,000
A4 2.0 TFSI S line quattro S tronic 165kW $67,800
A4 2.0 TDI S line quattro S tronic 130kW $67,800
Avant
A4 Avant 2.0 TFSI Ambition quattro S tronic 165kW $62,900
A4 Avant 2.0 TFSI S line quattro S tronic 165kW $70,800

– ENDS –

The Audi Group delivered approximately 1,575,500 cars of the Audi brand to customers in 2013. As one of the most successful models, the Audi A3 has been awarded the title of "World Car of the Year 2014" by an international jury of journalists (combined fuel consumption in l/100 km: 7.1 – 3.2; combined CO2 emissions in g/km: 165 – 85). In 2013, the company reported revenue of €49.9 billion and an operating profit of €5.03 billion. The company operates globally in more than 100 markets and has production facilities in Ingolstadt and Neckarsulm (Germany), Gyor (Hungary), Brussels (Belgium), Bratislava (Slovakia), Martorell (Spain), Kaluga (Russia), Aurangabad (India), Changchun (China) and Jakarta (Indonesia). Since the end of 2013, the brand with the Four Rings has also been producing cars in Foshan (China). In 2015, Audi will start production in São José dos Pinhais (Brazil), followed by San José Chiapa (Mexico) in 2016. Wholly owned subsidiaries of AUDI AG include quattro GmbH (Neckarsulm), Automobili Lamborghini S.p.A. (Sant'Agata Bolognese, Italy) and Ducati Motor Holding S.p.A. (Bologna, Italy), the sports motorcycle manufacturer. The company currently employs more than 73,500 people worldwide, of which more than 52,500 in Germany. Total investment of around €22 billion is planned from 2014 to 2018 – primarily in new products and sustainable technologies. Audi is committed to its corporate responsibility and has anchored the principle of sustainability for its products and processes in its strategy. The long-term goal is CO2-neutral mobility.