- All-new sophisticated design language for Audi's stylish compact cabriolet
- Entry-level 1.4 TFSI COD Attraction model starting from $47,300*
- Four all-new drivetrains, including quattro all-wheel-drive for the first time
Australia, February 6, 2014 – Audi Australia is revealing details of the all-new A3 Cabriolet line-up, ahead of its market introduction in June.
A clear departure from the previous hatch-based A3 Cabriolet body style, the stylish new coupe-like design has been specifically modeled from the ground-up to take advantage of Audi's coupe-inspired design language. It features sporty proportions and strong lines like the prominent shoulder line that extends along the entire length of the car. The new model is longer, lower and wider than its predecessor.
"The new A3 Cabriolet's striking design makes it a ground-breaking car for Audi in this segment," said Andrew Doyle, Managing Director of Audi Australia Pty Ltd.
"This type of car is an emotional purchase. With its coupe-like silhouette, the new A3 Cabriolet offers customers an entirely new design experience and we expect that it will attract new buyers to the Audi brand, as well as existing customers who are drawn to the new styling.
The A3 Cabriolet 1.4 TFSI Attraction with advanced Cylinder on Demand fuel-saving technology is the entry-level model in the range, with an MLP of $47,300. Boasting sporty performance - 103kW and 250Nm - yet sipping a miserly 4.9 litres per 100km, this model will likely be the most popular in the new range.
Alongside the 'Attraction' entry model are the three 'Ambition' models. The 2.0 TDI model offers outstanding fuel economy for buyers most concerned with class-leading efficiency and low emissions. The 1.8 TFSI engine will be offered in two guises, with or without quattro all-wheel drivetrain that offers sporty, confident road-holding. It is the first time that the A3 Cabriolet has been offered with quattro.
The sporty S tronic dual-clutch transmission is standard on all models.
Full specification will be confirmed closer to the June launch, but will closely follow that of the A3 Sedan Attraction and Ambition models.
Pricing (Manufacturer List Pricing (MLP) – excludes dealer delivery and statutory charges)
Attraction specification level
A3 Cabriolet 1.4 TFSI COD S tronic 103kW 250Nm $47,300
Ambition specification level
A3 Cabriolet 1.8 TFSI S tronic 132kW 250Nm $51,900
A3 Cabriolet 2.0 TDI S tronic 110kW 320Nm $51,900
A3 Cabriolet 1.8 TFSI quattro S tronic 132kW 280Nm $54,900
The Audi Group
The Audi Group delivered more than 1,455,100 cars of the Audi brand to customers in 2012. In 2012, the Company posted revenue of €48.8 billion and an operating profit of €5.4 billion. Audi produces vehicles in Ingolstadt and Neckarsulm (Germany), Gyor (Hungary), Changchun (China) and Brussels (Belgium). The Audi Q7 is built in Bratislava (Slovakia). In November 2012, CKD production of the Audi Q7 was added to the existing Audi A4, A6 and Q5 manufacturing operations in Aurangabad (India). At the Brussels plant, production of the Audi A1 has been running since 2010, while production of the new A1 Sportback began in 2012. The Audi Q3 has been built in Martorell (Spain) since June 2011. The Company is active in more than 100 markets worldwide. AUDI AG's wholly owned subsidiaries include AUDI HUNGARIA MOTOR Kft. (Gyor, Hungary), Automobili Lamborghini S.p.A. (Sant'Agata Bolognese, Italy), AUDI BRUSSELS S.A./N.V. (Brussels, Belgium), quattro GmbH in Neckarsulm and the sports motorcycle manufacturer Ducati Motor Holding S.p.A. (Bologna, Italy). Audi currently employs more than 68,000 people worldwide, including around 50,000 in Germany. The brand with the four rings plans to invest a total of €11 billion by 2015 – mainly in new products and the expansion of production capacities – in order to sustain the Company's technological lead embodied in its "Vorsprung durch Technik" claim. Audi is currently expanding its site in Gyor (Hungary) and will start production in Foshan (China) in late 2013 and in San José Chiapa (Mexico) in 2016.
Audi has long been fulfilling its social responsibility on many levels – with the aim of making the future worth living for generations to come. The basis for Audi's lasting success is therefore formed by environmental protection, the conservation of resources, international competitiveness and a forward-looking human resources policy. One example of AUDI AG's commitment to environmental issues is the Audi Environmental Foundation. Within the context of "Vorsprung durch Technik", which extends far beyond its products, the Company is directing its activities toward a major goal – comprehensive CO2-neutral mobility.