• Two brand-new engines at the top and entry-point into the A1 range
• Larger wheels across the range enhance the new sharper, more masculine design language
• The new A1 Sportback 1.0 TFSI manual starts from $26,900

Australia, June 5, 2015 – Since its first arrival in 2010, the Audi A1 has delivered a true sense of 'luxury in a concentrate' to a new type of Audi owner. In 2015, the Audi A1 Sportback has been refreshed with a sharper, more masculine design, new engines and higher specification levels that focus on delivering even better value for the entry-level luxury vehicle buyer.

"The Audi A1 Sportback has really struck a chord with buyers, as we have seen the emergence of a new 'premium compact' section of the market," said Andrew Doyle, Managing Director of Audi Australia Pty Ltd.

"Sales have increased steadily over the last few years, as inner-city dwellers have realised that the A1 Sportback is the perfect solution for their urban lifestyle.

"For many younger owners, the A1 is their first experience of an Audi, and one that we are confident will endear them to the brand for many years to come," said Mr Doyle.

The all-new three-cylinder 1.0 TFSI engine takes its place as the new entry point into the A1 range, delivering an appealing mix of performance and efficiency. With 70kW and 160Nm, the new entry model reaches 100km/h in 11.1 seconds when equipped with the optional seven-speed S tronic transmission, returning ADR/82 fuel efficiency figures of 4.4 L/100km.

An all-new 1.8 TFSI engine has also been introduced into the A1 Sportback range, at the very top. It boasts strong performance, with the help of its 141kW of power and 250Nm of torque. Matched to the standard seven-speed S tronic, it will sprint to 100km/h in just 6.9 seconds, while also delivering frugal efficiency of just 5.6 L/100km.

In between these two engines sits the 1.4 TFSI model, with 92kW/200Nm. Like its siblings, it benefits from Audi's modular efficiency platform, with features like start-stop technology and advanced thermal management. With 0-100km/h performance and fuel efficiency figures of 8.9sec and 4.9 L/100km respectively, it can offer the best of both worlds.

The Audi A1 Sportback is awarded the maximum 5-star ANCAP safety rating, and is equipped with six airbags.

The new Audi A1 Sportback range has been separated into three spec levels, based on their engine: the 1.0 TFSI entry-level, the 1.4 TFSI Sport and the 1.8 TFSI S line. All three models offer a high level of standard features, of which highlights include:

1.0 TFSI

• 15-inch alloy wheels
• Audi parking system, rear
• Audi Music Interface, with Bluetooth audio streaming and voice control
• MMI Radio system, with 6.5-inch colour display and 8 passive speakers
• Cruise control
• Driver Information System
• Electric exterior mirrors
• Front centre armrest
• Light and rain sensor
• Multifunction three-spoke sports steering wheel (with paddle shifts for S tronic)
• Dynamic suspension

1.4TFSI Sport ( in addition to the 1.0 TFSI)

• 16-inch alloy wheels
• Audi Drive Select
• Automatic Climate Control air-conditioning
• Front sports seats
• Aluminium interior trim package
• LED interior lighting package
• Front fog lights

1.8TFSI S line ( in addition to the 1.4 TFSI Sport)

• 17-inch alloy wheels
• S line exterior sports styling package
• Xenon plus headlights with LED daytime running lights
• MMI Navigation plus, with 20GB HDD storage and 2 x SHDC card readers
• Pedals and footrest in stainless steel
• Sport suspension

In addition to the high level of standard equipment, the following key option packages are available, to maximise customer value:

Style package - $1,990 (for 1.0 TFSI and 1.4 TFSI)

• Xenon plus headlights with LED daytime running lights
• 17-inch alloy wheels

Technik package - $2,490 (for 1.0 TFSI and 1.4 TFSI)

• MMI Navigation plus, with 20 GB HDD storage and 2 x SDHC readers
• Audi sound system

S line sports package - $2,990 (for 1.8 TFSI)

• 18-inch alloy wheels in 5-arm rotor design, titanium look
• Sports seats in cloth/leather
• S line multifunction sports steering wheel with paddleshifts
• Black headlining
• Gear lever in perforated leather
• S line interior logos and trims

The new Audi A1 Sportback range is officially on-sale now.

Pricing (Manufacturer List Pricing (MLP) – excludes dealer delivery and statutory charges)

Sport

S line

– ENDS –

The Audi Group delivered approximately 1,741,100 cars of the Audi brand to customers in 2014. As one of the most successful models, the Audi A3 has been awarded the title of "World Car of the Year 2014" by an international jury of journalists (combined fuel consumption in l/100 km: 8,3 – 3.2; combined CO2 emissions in g/km: 194 – 35). In 2013, the company reported revenue of €49.9 billion and an operating profit of €5.03 billion. The company operates globally in more than 100 markets and has production facilities in Ingolstadt and Neckarsulm (Germany), Gyor (Hungary), Brussels (Belgium), Bratislava (Slovakia), Martorell (Spain), Kaluga (Russia), Aurangabad (India), Changchun (China) and Jakarta (Indonesia).

Since the end of 2013, the brand with the Four Rings has also been producing cars in Foshan (China). As of mid 2015, Audi will operate a production facility in São José dos Pinhais (Brazil), followed by San José Chiapa (Mexico) in 2016. Wholly owned subsidiaries of AUDI AG include Quattro GmbH (Neckarsulm), Automobili Lamborghini S.p.A. (Sant'Agata Bolognese, Italy) and Ducati Motor Holding S.p.A. (Bologna, Italy), the sports motorcycle manufacturer. The company currently employs approximately 80,000 people worldwide, thereof approximately 55,800 in Germany. Total investment of around €24 billion is planned from 2015 to 2019 – primarily in new products and sustainable technologies. Audi is committed to its corporate responsibility and has anchored the principle of sustainability for its products and processes in its strategy. The long term goal is CO2 neutral mobility.