Peugeot Citroen Australia (PCA) has announced the appointment of Ben Farlow as interim Managing Director effective immediately.
Mr Farlow, who replaces Anouk Poelmann, joins Peugeot Citroen Australia directly from Inchcape Australasia, where he holds the position of Group Marketing Director.
In this role, Ben has gained an in-depth understanding of the Australian automotive retail, importation and distribution landscape, giving him a broad experience base for the role.
A native Queenslander, Mr Farlow recognises the work of his predecessor and the significant opportunity that exists for Peugeot and Citroen in Australia.
"Both Peugeot and Citroen are some of the most, if not the most storied marques in the automotive industry and I firmly believe we have a significant opportunity to reconnect with Australian motorists and continue to grow the brands in Australia," said Mr Farlow.
"Since taking over the distribution of these two marques in Australia, PCA has undertaken substantial work to prepare the business for ongoing success and the continued evolution of the Australian automotive landscape.
"Underpinned by outstanding product, committed dealers and passionate staff, I firmly believe that PCA will thrive, while challenging the status quo in a rapidly evolving business environment." said Farlow.
Prior to Inchcape Ben held numerous senior leadership and management positions across Europe, Asia and Australia including; Global Vice President and General Manager Portfolio Brands at the Bacardi Martini Group.
Before this time, he spent more than ten years working overseas and domestically for the publically-listed Diageo PLC in general management, marketing and sales roles.
Since relaunching in Australia under its new distributor and Anouk Poelmann's stewardship, Peugeot Australia has grown 65 per cent to the end of the 2017-2018 financial year compared to the previous financial year and continues to grow its share ahead of the market. The significant result was driven by a 208 per cent growth in SUV sales.
Additionally, Citroen is being readied for an exciting relaunch in-line with the marques centenary celebrations in 2019.
Anouk Poelmann, who relocated from Europe to Australia mid-2017 with her family, has made the decision to step down due to personal reasons.
However, Anouk, who is extremely passionate about the marques, will remain available to the Australian business until the end of the year to ensure a seamless transition.