Sam Kekovich, one of the footy - and advertising - industry's
most popular personalities, spearheads a bold new campaign from
PACCAR Parts. And we're giving you a peak at what the campaign
looks and sounds like (see attached).
PACCAR Parts' rebrand campaign comes complete with a
contemporary new logo and no-nonsense design: PLUS, a loud and
proud voice thanks to AFL footy icon, Kekovich.
PACCAR Parts campaign features a series of radio ads and an
online viral video, plus print and website ads.
The campaign features big Sam playing an industry legend named
'Sam Truckovich', Australia's straightest-talking fleet boss.
Truckovich is a hard-working, no-BS champion of the trucking
population.
Sam's alter-ego Truckovich eats, sleeps and works big trucks and
loves nothing more than looking at trucks, talking about them, and
sticking it to anyone who makes it hard for truckies to go about
their business.
PACCAR Parts Sales and Marketing Services Manager, Marian Dekker
said:
"We're emphasising that PACCAR Parts is all about quality,
expertise and excellent parts availability. Sam Kekovich
communicates all of that very strongly - and in a direct and
entertaining way."
The new campaign underscores what haulage and trucking
companies, operators and mechanics most want to hear, namely
that;
'PACCAR Parts. Get It Right'.
The campaign, launched on March 1, includes a new catalogue,
point-of-sale materials and a revamped website -
paccarparts.com.au.
PACCAR Parts' legendary loyalty program, which gave away almost
$1Million in savings to customers in 2014, is now called PACCAR
Parts Privileges and will continue to run, offering more brilliant
discounts and prizes for ordering PACCAR Parts.
In signing-up Kekovich/Truckovich, Paccar Parts' new brand
campaign is ideally positioned to 'Get It Right' in terms of
appealing to owner-drivers, fleet bosses and mechanics.