May 29, 2014: Citroën's all-new Grand C4 Picasso has won the top award for ``Best in Category'' in the `Automotive and Transport' section of the Good Design Awards.
The announcement was made at the Australian Good Design Award ceremony gala event last night.
The Citroën Grand C4 Picasso was chosen out of entries which include automotive vehicles, automotive components, motorcycles, buses, trains, trucks, aircraft, watercraft and other modes of transport.
There are three levels of awards presented
Good Design Selection – Which means you make the finals
Good Design Award – Any Good Design Selection can win a Good Design Award
Best in Category Good Design Award – Only one is given out per category
Design Award judges commented on a number of aspects of the design of the Citroën Grand C4 Picasso saying the car was beautifully refined and showed considered design from every aspect. They also said the designers really understood the target market well and have designed a perfect people mover.
The exterior design and clever elements, such as the removable centre console, fold down trays which are well built and sturdy, adaptable sun visor system and ample interior space were also highlighted.
"Good design, innovation and creativity is our DNA and the CITROËN Grand C4 Picasso has this in spades. A big thank you goes to our designers in France who have done a great job in understanding the market and creating something very special,'' said Manuel Tyras, National Marketing Manager, CITROËN Australia.
The Australian Good Design Awards is one of the longest standing and most prestigious design awards in the world. The program has a heritage dating back to the Industrial Design Council of Australia established in 1958.
Today, the Good Design Awards are highly regarded by business, industry, academia and government for their important role in setting a benchmark for the design profession and for driving competitiveness in Australian business. Internationally, the program is respected for its rigorous design assessment process and for focusing the world's attention on Australia's high standards of design, creativity and innovation.
CITROËN Grand C4 Picasso Achievements
- Top Gear UK named the CITROËN Grand C4 Picasso 'Family Car of the Year' for 2013.
- The Golden Steering Wheel for 2013 in the MPV category was awarded to the CITROËN Grand C4 Picasso by AUTO BILD magazine and the newspaper BILD am SONNTAG.
- The all New CITROËN Grand C4 Picasso has been named 'MPV of the Year' in the 2014 WhatCar? Awards by British magazine WhatCar?
- The CITROËN Grand C4 Picasso was the first 5 star diesel vehicle on the Green Vehicle Guide Australian Government website. (When published on 1 March 2014)