- World first event brings BMW M and BMW Motorrad together in unique experience for customers at renowned Phillip Island Grand Prix Circuit
- Opportunity to ride and drive high performance BMW motorcycles and cars
- Two day program held over December 5 and 6, 2019
- Underlines new global collaboration to integrate BMW M branding, option packages and special parts for BMW motorcycles
- Utilises renowned BMW Motorrad California Superbike School and BMW Driving Experience to provide authoritative and immersive program
- Customers can register at https://www.bmw-motorrad.com.au/en/experience/events/m-meets-motorrad.html
BMW Motorrad and BMW M will offer customers the opportunity to take control of high performance BMW two-and four-wheeled vehicles at Phillip Island this December in a world first initiative.
The two-day program will allow customers to experience the rush and improve their skills driving the celebrated BMW M and M Performance line-up followed by riding the BMW Motorrad range including the exhilarating S 1000 RR superbike while receiving expert tuition.
Combining BMW M and BMW Motorrad in this unique initiative also serves as a reminder of the new global association that will see the legendary BMW M brand integrated in packages, parts and the branding of machinery such as the S 1000 RR.
The two-day ride and drive experience program is priced at $1,395 (inc. GST) per person, per day.
Entrants must hold an unrestricted driver's licence to participate in the BMW Driving Experience program, while participants for the BMW Motorrad Track Experience are required to have at least a Provisional licence and a minimum level of motorcycle protective gear, though this can be provided upon request.
The BMW Driving Experience element includes the following dynamic elements over the course of the day:
- Visually assisted lecture on safe driving techniques from the BMW Driving Experience team
- Steering technique and seating position
- Motorkhana exercise
- Paced circuit laps
- Hot lap of Phillip Island in a M3 by a BMW Driving Experience instructor
BMW M and M Performance vehicles will be incorporated, with model specifics to be confirmed at the time of booking confirmation.
The BMW Motorrad Track Experience by the eminent California Superbike School allows participants to ride BMW Motorrad product without limits at Phillip Island Grand Prix Circuit – home of the Australian Motorcycle Grand Prix.
Senior instructors will be on hand to provide tuition for riders of all levels.
The full day program includes the following elements:
- Paced circuit laps
- Throttle control and turn points
- Steering and stability
- Vision
- Factory stunt rider demonstration
Available BMW Motorrad product to test is as follows:
- S 1000 RR
- S 1000 XR
- S 1000 R
- R 1250 R
- R 1250 RS
- R 1250 GS
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world's leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 30 production and assembly facilities in 14 countries; the company has a global sales network in more than 140 countries.
In 2018, the BMW Group sold over 2,490,000 passenger vehicles and more than 165,000 motorcycles worldwide. The profit before tax in the financial year 2018 was € 9.815 billion on revenues amounting to € 97.480 billion. As of 31 December 2018, the BMW Group had a workforce of 134,682 employees.
The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.
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For further press/media information contact:
Nick Raman
Product Communications Manager
BMW Group Australia
Telephone: 03 9264 4150
Mobile: 0439 209 021
E-mail: nick.raman@bmw.com.au
Siobhan Kircher
Internal and Lifestyle Communications Manager
BMW Group Australia
Telephone: 03 9264 4011
Mobile: 0409 297 393
E-mail: Siobhan.Kircher@bmw.com.au