Several months ago, BMW Motorrad and world-renowned custom house
Deus Ex Machina announced a partnership that will result in a
stunning interpretation of the BMW R nineT. On completion it will
capture the essence of BMW Motorrad's 90-plus year history with
Deus' distinctive design.
The BMW R nineT has captivated riders since its release in 2013,
so much so that in 2014 it is BMW Motorrad"s fourth biggest seller
worldwide.
In July, the R nineT was delivered to the Deus workshop where it
was stripped down to its bare bones so the artists could go to work
converting their drawings into a road-going reality.
With the R nineT standing on the workbench in its naked glory,
the technicians took more measurements against the drawings and
further pared back the machine. The battery was moved to free up
space and reduce visual clutter. Next, Deus worked on manufacturing
an exhaust system that accentuates design purity with audible
excellence.
The next stage in this exciting journey has seen the R nineT
delivered to MotoRetro, who specialise in distinctive bodywork.
Beautifully crafted mudguards have been fabricated and added to the
skeleton of the developing motorcycle and more parts are being
produced to enhance the concept.
"The influence is to streamline yet emphasise the aggressive
masculinity of the BMW R nineT and produce a motorcycle that is
both engaging to look at and ride," said Deus Ex Machina General
Manager, Ben Monroe.
For BMW Motorrad Australia Marketing Manager, Miles Davis, the
Deus project is truly exciting. "We are fascinated by the Deus R
nineT project. The stunning creation is metamorphosing and we are
looking forward to both seeing and riding the finished R nineT in
the early part of 2015," said Davis.
Follow the custom journey at Deus' blog:
http://deuscustoms.com/blog/the-r-ninet-build-diaries-entry-one/
http://deuscustoms.com/blog/the-r-nine-t-build-diaries-entry-2/
http://deuscustoms.com/blog/the-r-nine-t-build-diaries-entry-three/
http://deuscustoms.com/blog/the-r-nine-t-build-diaries-entry-four/
http://deuscustoms.com/blog/the-r-nine-t-build-diaries-entry-five/
For further press / media information contact:
Lenore Fletcher
General Manager Corporate Communications
BMW Group Australia
Telephone: 03 9264 4238
Mobile: 0408 320 797
E-mail: lenore.fletcher@bmw.com.au
Simon Chiarelli
Product Communications Manager
BMW Group Australia
Telephone: 03 9264 4150
Mobile: 0430 016 993
E-mail: simon.chiarelli@bmw.com.au