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BMW Motorrad's New K Series Wins Prestigious 'red dot' Awards

24th March 2009

Two of BMW Motorrad's latest K Series motorcycles are the recipients of the famous 'red dot' awards that recognise outstanding design quality. The K 1300 S sports bike and the K 1200 R naked roadster have won the internationally acclaimed label that is awarded to products that have clearly set themselves apart from the competition by their particularly successful design solutions.

Launched in 1955, the red dot award has become established as one of the most important design awards in the world. It recognises achievements in numerous categories such as automotive, architecture, domestic, consumer electronics, fashion, life science and medicine. This year, the jury considered the design of 3,231 products from 49 different countries all over the world. A total of 683 products won the red dot award, and the winners will be presented with their accolades at a special ceremony on 29 June in Essen, Germany.

The new K-Series range was launched in BMW dealerships in March and consists of three models, all renowned for their high performance, advanced technology and powerful engines. Individually, the K 1300 S is the fastest motorcycle ever produced by BMW Motorrad, the K 1300 R naked roadster is the most technologically advanced in its class, and the K 1300 GT is the best high-speed tourer BMW has ever produced.

The K-Series bikes have received extremely positive press coverage in the media since their launch, and have been praised for their class-leading levels of performance, handling and road holding. For two of the three new models to receive this special red dot recognition for outstanding design achievement is yet another 'feather in the cap' for the BMW Group, which continues its career of excellence in design.

Winning these two red dot accolades in the 'automotive, transport and caravan' segment means that the K 1300 S and K 1300 R join a long list of award-winning BMW motorcycles. Last year, the BMW G 450 X won a special 'red dot: best of the best' award for particularly pioneering design. The HP2 Sport motorcycle was a 2008 red dot awards finalist and the F 800 GS also received an honourable mention during last year's ceremony.

From elsewhere within the BMW Group, the new Z4 and 7 Series cars also won red dot awards this year.