• Profit up 10 percent.
  • Production and sales top 100,000 units, almost double 1996 figures.
  • Two million BMW motorcycles milestone reached.
  • Two BMW motorcycles win prestigious design awards.

Everything is looking up at BMW Motorrad, especially the numbers.

BMW Motorrad's sales, production, turnover and operating profits achieved new records in the business year 2006, figures released by the company today show.

The pre-tax operating profits increased by 10 per cent to 66 million euros (previous year 60 million euros) and turnover climbed by 3.4 per cent to 1,265 million euros (previous year 1,223).

Product and sales increased impressively - an outstanding feat in view of the currency-related position of Japanese competitors and the slow German market.

For the first time in the company's history, more than 100,000 motorcycles were produced at the Berlin plant - 101,352 units to be precise. In addition, 2,407 units were produced in cooperation with Aprilia (Piaggio S.p.A.). At the Berlin plant alone, six new model launches were successfully handled in 2006.

In sales too, a historical record was achieved. Exactly 100,064 BMW motorcycles were supplied by dealers to customers worldwide. Compared to the previous year, (97,474 units) this meant a sales increase of 2.7 per cent, underscoring the success of the current product offensive. These sales figures appear even more impressive in the context of the last few years - starting from a figure of 50,465 units in 1996, sales of BMW motorcycles have virtually doubled within the last ten years.

In Australia 1,610 BMW Motorrad machines were sold in 2006.

Another historic figure was achieved for company statistics during the last business year: the total number of BMW motorcycles built since 1923 passed the two-million mark in 2006; with exactly 2,061,977 BMW motorcycles built in this time.

Experts estimate that more than 70 per cent of motorcycles built since 1945 are still functional and owned by customers - an impressive confirmation that BMW Motorrad builds motorcycles which consistently sustain demand.

The new models presented at INTERMOT 2006 have already made their mark. The new G 650 single-cylinder series is built by BMW in cooperation with the Italian manufacturer Aprilia - an important role model for the strengthening of the motorcycle industry in Europe as a whole.

While the four-cylinder BMW K 1200 R Sport has already met with a positive response internationally, the market launch of the highly exclusive HP2 Megamoto in May is anticipated with great excitement. The Megamoto will come to Australia mid-year but there are no plans for the R 1200 R Sport.

In addition to the US market, it is the markets in Western Europe which have the largest share in the impressive sales figures. In Germany, 23,617 units were supplied, making BMW the market leader in its home country. The second strongest market was Italy (13,651 units), while Spain ranked third with 10,002 units - here sales have doubled in just two years.

Since 2004, BMW Motorrad has introduced 17 new models and undertaken a complete revision of its model range over the two-year period. In just a single decade, BMW Motorrad has become the biggest and most important European manufacturer of large-volume motorcycles.

Meanwhile the BMW K 1200 GT and F 800 S have just received a prestigious thumbs up in the influential 2007 "Industrie Forum Design iF Product Design Awards".

An international panel of judges selected the two Motorrad products introduced in 2006 as the most outstanding examples this year of attractive and successful product design worldwide.

In all, the Awards considered presentations from no less than 2,293 products from 35 countries.

The iF Label is renowned and acknowledged the world over as a symbol of comprehensive, up-to-date product quality in design.

Presented once a year, this special Award gives leading designers, manufacturers and brands the unique opportunity to successfully face global, inter-disciplinary and therefore highly challenging competition.

In recent years the BMW Group has won a large number of prizes and awards. Numerous vehicles as well as accessories and lifestyle products marketed by BMW Group brands already wear the iF Label.

The criteria applied by the jury in presenting the award include the degree of innovation of a new product, its functionality, the visualisation of its purpose, safety, as well as the environmental compatibility of a new product.

For further press/media information contact:
Alexander Corne
Communications and Specialist Media Manager
BMW Group Australia
Phone: 03 9264 4150
Fax: 03 9562 2799
Mobile: 0439 568 819
Email: alexander.corne@bmw.com.au