- Three aerial performances featuring 850 Intel drones marked Intel's first combined event with indoor and outdoor drone shows
- Outdoors, Intel's Shoting Star drones lit up the San Francisco skyline with formations of Audi and e-tron logos
- Indoors, Intel Shooting Starmini drones supported the e-tron reveal with spectacular indoor light show
San Francisco – September, 19, 2018 – Intel performed its first-ever combined indoor and outdoor Intel drone light show in collaboration with Audi for the world debut of its all-electric SUV – the Audi e-tron.
During the evening, a total of 850 Intel® drones played a critical role in a grand multi-media experience that greeted 1600 guests from around the world as they travelled by boat from the Embarcadero to Richmond's historic Craneway Pavilion for the global reveal of the e-tron. The 300 Intel drones lit up the San Francisco Bay to bring life to the building and 'charge' its surroundings, welcoming guests arriving by boat as the drones formed the iconic Audi four-ring logo overhead.
Once the guests were inside the Craneway Pavilion, a combination of 550 Intel drones
thrilled the audience with indoor and outdoor shows. Intel drone-powered light shows, designed for entertainment, painted the sky with the e-tron logo above the bay as an extension of the unveiling and demonstration of Audi innovation.
The Audi e-tron is expected to arrive in Australia by mid-2019. It is the first of three fully electric vehicles that Audi will debut by 2020, as part of the brand's e-offensive that will see Audi offering 12 all-electric models in markets worldwide by 2025.
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The Audi Group, with its brands Audi, Ducati and Lamborghini, is one of the most successful manufacturers of automobiles and motorcycles in the premium segment. It is present in more than 100 markets worldwide and produces at 16 locations in twelve countries. 100 percent subsidiaries of AUDI AG include Audi Sport GmbH (Neckarsulm), Automobili Lamborghini S.p.A. (Sant'Agata Bolognese, Italy) and Ducati Motor Holding S.p.A. (Bologna, Italy).
In 2017, the Audi Group delivered to customers about 1.878 million automobiles of the Audi brand, 3,815 sports cars of the Lamborghini brand and 55,900 motorcycles of the Ducati brand. In the 2017 fiscal year, AUDI AG achieved total revenue of €60.1 billion and an operating profit of €5.1 billion. At present, approximately 90,000 people work for the company all over the world, more than 60,000 of them in Germany. Audi focuses on sustainable products and technologies for the future of mobility.