- On Earth Day, Audi releases an original short film, Electric Eye
- Acclaimed photographer Woody Gooch explores Australia's spectacular east coast
- Woody takes a 3,500 kilometre road-trip in the all-electric Audi e-tron Sportback, pushing the boundaries of fully sustainable, local travel
Sydney, 23 April, 2021 – To coincide with Earth Day, Audi Australia has released a short film that follows acclaimed Australian photographer, Woody Gooch, on an epic adventure down the east coast of Australia in the all-electric Audi e-tron Sportback.
A vision of sustainable exploration, 'Electric Eye' is the culmination of an 3,500 kilometre, 10-day road-trip in the brands first all-electric vehicle.
Departing from Rainbow Beach in sub-tropical Queensland, the journeyman and photographer drove across the New South Wales border through the laidback town of Byron Bay, down to the Snowy Mountains region and finally back up to Sydney via the South Coast of New South Wales. The trip was purposely designed to visit common hotspots no doubt visited by scores of holidaymakers over the recent school holiday period.
Visiting 15 different fast-charging sites along the way, this ambitious road-trip broke proves Australia is now ready for an electric vehicle to make such a journey in 2021. More than half of the charging stations visited were of the Chargefox 'Ultra-Rapid' variety, charging the e-tron at its maximum speed.
As one of the fastest charging electric vehicles currently on the market, at an 'Ultra-Rapid' fast-charging station, the e-tron is capable of charging from zero to one hundred per cent in just 45 minutes. Arriving at most of these stops with at least 20 per cent in reserve, a push-notification to Woody's phone advising that charging was complete would often interrupt the crew's breakfast before they had a chance to finish recharging themselves.
"A short film like this serves two purposes for our brand" says Nikki Warburton, Chief Customer and Marketing Officer at Audi Australia.
"It perfectly aligns with the interests of our audience by focusing on relevant topics such as creativity, sustainability, and travel; whilst simultaneously working to showcase the charging infrastructure currently available around the country".
For Woody, it was the perfect way to reconnect with his native Australia after years spent in other parts of the world. Aligning with his own 'tread-lightly ethos', the road-trip gave the Sunshine Coast based photographer the opportunity to rediscovering the riches of the country, whilst catching up with old friends and making new ones along the way.
On his journey, Woody explored the coast with free surfer Josie Prendergrast, ate hand-caught mud-crabs with legendary chefs David Moyle and Mark Labrooy, went free diving with Madison "Shark Girl" Stewart and marine biologist Lucas Handley, got in the saddle with sustainable farmer Nick Kirschner, and ultimately… discovered a new eye for the wonders of the Australian continent.
"Returning to Australia and exploring this place has opened up my imagination," says Woody of the journey. "There are so many things I had forgotten about this place – it's sights, sounds, smells. This trip has literally reactivated my senses."
The short film is available online now, along with the images Woody captured along the way. To learn more about 'Electric Eye', visit: https://magazine.audi.com.au
Electric Eye is a Convicts Original produced in partnership with We Are Social and Heckler for Audi Australia.
Play Electric Eye.
Find still images here.
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The Audi Group, with its brands Audi, Ducati and Lamborghini, is one of the most successful manufacturers of automobiles and motorcycles in the premium segment. It is present in more than 100 markets worldwide and produces at 17 locations in 12 countries. 100 percent subsidiaries of AUDI AG include Audi Sport GmbH (Neckarsulm), Automobili Lamborghini S.p.A. (Sant'Agata Bolognese, Italy) and Ducati Motor Holding S.p.A. (Bologna, Italy).
In 2019, the Audi Group delivered to customers about 1.846 million automobiles of the Audi brand, 8,205 sports cars of the Lamborghini brand and 53,183 motorcycles of the Ducati brand. In the 2018 fiscal year, AUDI AG achieved total revenue of €59.2 billion and an operating profit before special items of €4.7 billion. At present, approximately 90,000 people work for the company all over the world, more than 60,000 of them in Germany. Audi focuses on sustainable products and technologies for the future of mobility.