- New blog brings stories and pictures by Australia's best travel writers
- People and places the key to each story
Sydney, 29th June 2017 – Volkswagen Australia is giving its fan base a taste of life on the road with a new travel blog written by some of Australia's most popular travel writers.
While Volkswagen's award-winning range of vehicles feature in the blog's stories as tools of the road, the essence of these stories is people and places.
Volkswagen's public relations and brand experience manager, Kurt McGuiness, said the philosophy behind the travel blog was simple.
"There's a saying at Volkswagen that our cars are 'better experienced than explained'," he said. "The new travel blog concept was developed with that guiding principle in mind; showing our fans the amazing places their Volkswagen can take them.
"Most of us don't dream about gridlock traffic and Saturday sport runs. Our blog serves as a postcard of sorts – highlighting the best our country has to offer, lovingly written by those in the know."
Exploring new ways to bring lifestyle content streams to life, Volkswagen Australia reached out to a wide range of experienced travel writers and photographers with a simple brief: hit the road in a new Volkswagen and tell our fans what you get up to.
Writers are encouraged to write in their own way, rather than conform to a corporate style guide or traditional company magazine format. The result is a rich tapestry of voices and experiences.
Stories from the launch selection of stories range from a father spending time with his teenage son and reflecting on growing up, to the daughter of a former Kombi tour operator embarking on a surf odyssey of her own with her family, just as she did with her parents.
"It's all with a view to covering unique experiences from all corners of Australia, as we'll see in the coming months," McGuiness said. "Ultimately we're coming from the perspective of a car being part of your life, not the purpose of your life."
Volkswagen Australia's travel blog is hosted on its all-new website, with posts added regularly and promoted to its millions of fans via a range of digital and social media communications.
The Volkswagen travel blog can be accessed via:
https://www.volkswagen.com.au/en/about/volkswagen-lifestyle/travelblog.html