London, U.K, May, 2008: Britain's legendary motorcycle manufacturer, Triumph, is steeped in the history of motorcycling yet remains at the forefront of engineering with some of the most sophisticated production facilities in the world. One of Triumph's best-loved bikes, the Bonneville, is celebrating its 50th anniversary in 2008\*.

Cleverly blending traditional British style and charismatic performance, the Triumph Bonneville is the perfect roadster and a modern design classic. Its unique looks and exhilarating riding experience have made the Bonneville the motorcycle of choice for generations of fast-living individuals including screen idols from Steve McQueen, James Dean and Marlon Brando, through to George Clooney and Nicholas Cage.

Triumph is marking the occasion by producing two unique one-off designs for the Bonneville, each conceived by an iconic collaborator, synonymous with style and British motorcycling: Hollywood star Ewan McGregor and designer of high-end motorcycling fashion, Belstaff.

A renowned motorcycle enthusiast, McGregor has created a design that reflects the Bonneville's rich heritage. The design incorporates a copper-plated tank, with black waxed cotton by Belstaff on the seat and side panel, and is inspired by one of his own vintage bikes, as well as his love of the legendary motorcycle enthusiast (and Triumph rider) Steve McQueen.

Ewan explains: "I wanted to use a traditional waxed cotton material as it has such a resonance with the history of style in motorcycling and mix it with the tradition of coppering tanks. I am a huge fan of Steve McQueen and his films from the 1960s, and the font that I have chosen for the Triumph logo harks back to that golden era of biking.

"This is such an exciting project for me - the Bonneville has to be the ultimate in iconic British motorcycles, so the chance to create my very own design and see it through to production is amazing."

Belstaff, the leading designer of motorcycling fashion, is also producing a bespoke design of the Bonneville incorporating a sophisticated black and gold colour scheme synonymous with the fashion brand's identity. The design also includes a gold seat cowl and a black and gold pannier bag. In addition, Belstaff is also creating a limited-edition biker-style jacket to mark the anniversary. For more information, visit www.belstaff.com.

Michele Mallenotti, designer for Belstaff, comments, "Being at the cutting edge of design for motorcycle fashion, it's a privilege to be asked to produce a special-anniversary Bonneville. The Bonneville's enduring popularity over 50 years is an amazing achievement. The timeless style and shape of the Bonneville makes it a pleasure to work with."

The Belstaff limited-edition designed Bonneville will be on display in Belstaff's stores in London, Rome and Milan.

Your chance to own a piece of motorcycling history
Ewan McGregor's specially designed bike will be auctioned for his chosen charity, UNICEF, for whom he is an ambassador. Further details regarding the auction will be released shortly.

Notes to editors:

\* The very first Bonneville, the T120, was showcased at the Earls Court Bike Show in 1958, with the machines available for sale to the general public the following year.

TRIUMPH MOTORCYCLES
Triumph Motorcycles, the iconic British motorcycle marque, is solely owned by John Bloor as part of the Bloor Holdings group of companies. First established in 1902 and now based in Hinckley, Leicestershire, Triumph is the largest British automotive manufacturer, producing around 50,000 motorcycles a year.

At the heart of Triumph's philosophy is a commitment to developing truly unique motorcycles that offer a blend of design, character and performance. The innovation and engineering passion that birthed the iconic Bonneville of the 60's has today created bikes such as the awesome 2.3 litre Rocket III; the unmistakable Speed Triple and the mould-breaking Daytona 675.

For those who appreciate the brand's appeal but who don't yet ride, Triumph offers a comprehensive training package in partnership with BSM.

Triumph currently employs around twelve hundred personnel worldwide and has offices in the UK, America, France, Germany, Italy, Japan, Sweden and Benelux, plus a network of independent distributors. Triumph has manufacturing facilities in Hinckley, Leicestershire and Thailand.

BELSTAFF
Back in 1924, Harry Grosberg and his father in law, Eli Belovitch, pooled their talents to produce, for the era, an unparallel collection of waterproofs. Sturdily constructed and cleverly designed to combat the worst of the British weather, these prototypes of today's extensive range soon caught the popular imagination.

Based in Stoke-on-Trent, England, they made capes, leggings, rucksacks, haversacks as well as top quality waterproof clothing for men and women. Progress was swift and sure and in 1927 they began manufacturing their now famous motorcycle clothing from a double texture material. In 1953 the first Black Prince Motorcycle Suit was made, a design so advanced that production peaked at 40,000 suits per year and it stayed in production for over two decades.

Since the late 90's, Belstaff has reached new acclaim as a leading fashion brand in Europe worn by famous names including George Clooney, Brad Pitt, Johnny Depp, Angelina Jolie and Sharon Stone.

EWAN McGREGOR
McGregor was brought up in the small town of Crieff, Scotland and went to Morrisons Academy. He attended Guildhall School of Music and Drama in 1988 to study drama. Six months before graduating, he won a leading role in Dennis Potter's six-part BBC series "Lipstick on Your Collar", and has been working steadily ever since.

He made his feature film debut in 1993 in Bill Forsyth's "Being Human". The following year, he earned widespread praise and won an Empire Award for his performance in the thriller "Shallow Grave", which marked his first collaboration with director Danny Boyle.

His major international breakthrough soon followed with the role of heroin addict Mark Renton in Boyle's film version of Irvine Welsh's "Trainspotting" (1996).