With the much-admired new XK already receiving considerable praise, Jaguar's creative team, led by Ian Callum, had a great starting point from which to produce the XKR. The XK's elegant form draws on the lineage of the original XK and E-type sports cars, and by blending this unmistakeable Jaguar silhouette with contemporary flair its exterior forms a stunning blend of athleticism and definition. The XKR now takes this athletic look one stage further thanks to the addition of:

• New XKR front bumper with colour-keyed finish on front fog lamp housings
• Aluminium finish side power vent
• Bonnet louvres and unique'XKR' aluminium finish to upper and lower front mesh grilles
• Aluminium finish to rear'signature blade' and selected exterior trim
• Unique to XK 19 and 20-inch alloy wheels.'Jupiter' design 19-inch wheels as standard and 20-inch'Cremona' XKR wheel available as an option
• Black brake callipers with'R' logo
• Quad exhaust system and revised lower bumper
•'R' rear badge

Jaguar Design Director Ian Callum explains the thinking behind the look of the new XKR:

"We talk at Jaguar of how our new generation of models are'beautiful, fast cars'. It's a phrase that sums up our brand and can be applied to every car we design. We were extremely proud of the reaction to the new XK when it was unveiled last year - it is as beautiful as you would expect a Jaguar sports car to be. Now the new XKR has a look that emphasises the'fast' aspect of our design statement.

"The'powerline' that runs from the front wheel through the cabin area and into the car's rear haunches remains and we have added to that latent feeling of power by adding some strong performance features such as the louvres that signify the potent supercharger and the stunning new alloys that fill the wheel arches and give the car real purpose.”

The new XK's interior design has been just as highly praised and the XKR's cabin represents a truly sophisticated yet driver-focussed environment. The XKR has class-leading ergonomics, user-friendly in-car technology and simple, clear information displays in the instrument panel and main dashboard area.

A unique sports seat design with additional lateral support for both the driver and front seat passenger has been created, with an'R' badge on the headrests, tachometer, steering wheel and gear selector. The design of the standard aluminium interior trim is also unique to the XKR, featuring a'weave' pattern from the Advanced Lightweight Coupe design concept that was first shown at the 2005 North American International Auto Show.

XKR customers can also specify the Luxury Sports interior option which features softgrain leather on the 16-way adjustable seats, instrument panel, door trim and centre console.