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BMW Motorrad Achieves The Best Sales Results Of Its History

18th January 2012

BMW Motorrad sold more motorcycles in 2011 than ever before in its almost 90-year history with a total of 104,286 units sold (previous year: 98,047 units). This is an increase of 6.4% over the result of the previous year, which was itself impressive. For twelve months in succession in 2011, more motorcycles were sold than in 2010.

This puts the 2011 sales result well above the previous all-time high which dates back to the year 2007 (102,467 units).

In the relevant market segment of capacity classes over 500 cc, BMW was able to expand its world market share to over 12%, thereby virtually doubling it within just four years.

Hendrik von Kuenheim, General Director of BMW Motorrad: "This outstanding sales result shows that we are on the right track in terms of our product and market strategy. We have achieved yet another sales record within a persistently challenging market environment. At the same time we have been able to take on market leadership and strengthen our market position in over 15 countries. In business performance terms we anticipate an all-time high in fiscal 2011 for both turnover and revenue. I would like to take this opportunity to thank our customers worldwide most sincerely for the trust they have placed in BMW Motorrad."

Strong growth in Germany, France and overseas.
BMW Motorrad sales developed in different ways worldwide based on the varying economic situation of the individual markets.

Germany was once again the largest market as well as showing the most powerful growth in sales. The total figure was 20,002 vehicles - in other words 2,846 motorcycles or 16.6 % more than in 2010. BMW Motorrad thus asserted its market leadership in the segment over 500 cc. The market share of newly registered motorcycles was extended by 1.7 % to 24.9 %. This means that one in four newly registered motorcycles over 500 cc in Germany came from the BMW Motorrad plant in Berlin.

As in the previous year, Italy was the second strongest market. Here sales amounted to 13,600 motorcycles (previous year: 14,234 units/ - 4.5 %) units. With the Italian motorcycle market in decline overall, BMW Motorrad sold 634 fewer motorcycles than in the previous year but was nonetheless able to significantly extend its market position and take over volume leadership. The BMW Motorrad market share in the segment over 500 cc rose to 19.9 % (previous year: 18.4 %).

The other major sales markets in order of size were USA (10,203 units / +7.4%) and France (9,850 units / +15.0 %).

After Germany, BMW Motorrad achieved its biggest sales increase in Brazil (5,442 units / + 55.2 %). Within just a few years, this market has developed into one of the biggest for BMW Motorrad. In order to do justice to the growing significance of Brazil, BMW Motorrad now produces the G 650 GS, the F 800 R and the F 800 GS in Manaus for the local market.

Virtually all the other Latin American markets developed very positively for BMW Motorrad overall, as did the markets of Eastern Europe and Asia.

R 1200 GS still the most successful BMW motorcycle.
The iconic Adventure motorcycle, the BMW R 1200 GS was once again the most successful model in 2011 with 18,413 units sold (previous year: 18,768 units), followed by its sibling model the R 1200 GS Adventure, with 10,453 units (previous year: 11,648 units).

The medium category Adventure bike, the F 800 GS finishes third with 9,829 units, followed closely by the touring classic BMW R 1200 RT (9,540 units) and the supersports bike S 1000 RR (9,044 units). The super touring models K 1600 GT and K 1600 GTL launched in the spring of 2011 were sold to a total of 8,019 customers worldwide. Outstanding sales figures were also achieved by the roadster models F 800 R (7,986 units), R 1200 R (7,310 unit) as well as the Naked F 650 GS (6,145 units).

BMW Motorrad - a look ahead to 2012.
With the new G 650 GS Sertao, the revised S 1000 RR, the special boxer model R 1200 GS Rallye and the special models K 1300 R and K 1300 S, BMW Motorrad has once again enhanced its extensive product portfolio for the 2012 motorcycling season. What is more, the first BMW maxi-scooters C 600 Sport and C 650 GT are due to line up for launch this spring. With these scooter models, BMW Motorrad is expanding its range to include the facet of Urban Mobility.

Based on this ongoing product offensive, BMW Motorrad looks confidently ahead to the upcoming season in spite of economic developments in some countries.